Brand Name Logo And Motto Go Side By Side for Popular Branding

 We are all familiar with brands and recognize several brands that are World famous as well within our country. Even laymen have an idea of brand popularity and are attracted by it the product and services. A brand name is usually associated with a logo that is as popular in case of famous ones and a motto or a slogan. These three elements signify the importance of the name, vision, and identity. Users or loyal always visualize all three when they reckon the name or come across it.  Thus catchy slogans and well-designed logos/insignia are instrumental in the promotion and instant reckoning. We have the Mercedes Benz insignia for example which is recognized the world over by almost everybody.  

Brand Marketing

But for marketers, brand popularity and its promotion is a compound exercise. Whether online or offline promotion of a company or a corporate name is a complex marketing exercise. But the campaign can be explained in a few steps;

• ·         Creating Awareness or Reckoning
• ·         Developing Trust or Affinity
• ·         Developing Loyalty

Advertisements or propaganda are the means of brand promotion online,  but so are social media campaigns. For organic campaigns, social media are the best means of creating awareness, trust, and loyalty. Social media promotions are comprehensive ones, and extensive teamwork is required.   Success depends upon consistency and creativity. Another factor that makes a greater impact is familiarity with the platforms being used for promotions. Experienced marketers are highly familiar with the social platforms they use to target the right audience. They understand the functioning and offerings of the platforms and utilize the social characteristics very well. The most important consideration is the profiles or target personae that favor the platform and this factor is often used in choosing the right one for a promotional campaign.

The choice of platforms depends upon the monthly active users and the popular ones are:

• ·         Facebook Active Users 2.91 billion
• ·         Instagram Active Users 1.2 billion
• ·         Twitter Active Users 391 million
• ·         Pinterest Active Users 459 million
• ·         LinkedIn Active Users 310 million
• ·         YouTube Active Users 2.19 billion

To these are added several Internet-based publishing sites and blogs to extend the reach of the campaigns. SEO or Search engine optimization is also used for gaining an organic presence on search engines.

Paid Marketing Campaigns

Larger companies and corporates include paid marketing campaigns with organic ones for greater response. According to LinkedIn Marketing Solutions combination of organic and paid marketing results in a three times greater response.

Paid marketing is another niche best handled by teams experienced and experts in the field. Most of the campaigns are automatically run but do require inputs that shape the target audience, bidding, and geolocation. These campaigns can be managed by laymen as well but require acclimatization.

The most popular methodology for paid advertisement is PPC or pay-per-click campaigns but another methodology is also employed. Platforms have their mechanism which can differ. Youtube provides audio-visual means of ad presentation and these are proving to be the most effective. Youtube ranks second to Google Ads in online advertisement annually and may overtake it.    

YouTube's revenue per year is nearly 28 billion USD while Google's annual revenue is over 210 USD annually but Youtube is fast catching up. Hence paid brand promotions are potentially effective for those who can spend that kind of money.

Shaping Impactful Campaigns

As mentioned earlier creativity, consistency and innovation are key factors that determine the success of the campaign. The effort required a team to execute brand promotion campaigns. Most brand promotion agencies employ expert and experienced workforce. The team comprises writers, social media experts, content marketing specialists, marketing specialists, and down-the-line management that play a key role in deliveries whenever required. 

Online brand marketing is very popular all over World. In the face of stiff competition and the struggle for survival, companies use all means for success. In all countries, online marketing campaigns are highly productive. Social Media provides an option to promote brands in many languages for local gains. 

   

Chai Tea & India

Chalo Chai Ho Jaye!

Introduced by the British during the Raj to support their beverage industry Chai or Tea has wide-scale popularity all over India. Albeit the plant grew from ages in Assam the beverage was not popular at all and the concoction from leaves was used as digestive medicine perhaps.

The Steaming Cuppa!

The day begins with chai in every household and on the streets and in restaurants. There are specific tea joints in every settlement in the country. A wide variety of this beverage can be availed hot the railway trains. You will find the sellers on the top of their voices announcing the availability of special tea.

"Chai!Chai!"


Travelers use tea bags...ever growing in popularity day by day. These are hygienic, convenient, and pack a punch. They are available in online shops which are now the most popular venues for the sale of the bags.

The effervescent, sensitizing, and alluring odors of this brew is the scent of India. The brewing is like a sacred ritual indulged in passionately by the people. Indians relish flavors, especially in their cuisine and this brew is very much a part of it. The leaves classified as premium are the choice of the elites and the connoisseurs. Those addicted to this tealicious beverage can turn into a teaophile of which there is no dearth.

Shops!

Chai shops manned by chaiwallahs as they are known are just shacks with small sitting and shade and many contain a cart with a kerosene stove to brew. Most of these joints are situated along the roadside while some are tucked away in the corners of busy bazaars.    

The thick sweet reddish brown liquor brewed using the leaves of chamellia sinensis is available everywhere in the country.

Consumption! 

It is consumed during breakfast, in between breaks, and during evenings. The buck does not stop here the hot beverage is consumed during meetings official or friendly. Moreover, as one company Wagh Bakri strongly asserts the beverage is a relationship builder. Be it a meeting of long-lost friends, gathering for engagements, social events, official meets, casual associations, and as we know "chai pe charcha". The brew has managed to transcend all caste, creed, ethnic and social boundaries it is so prominent in India people of all groupings and statuses mingle together to relish this amazing liquor.  

   

No ad hoc or planned gathering takes place without the service of this hot brew. Chai must be one of the most spoken words in this country. The parlors selling a wide variety of this brew are being established in the larger cities and gaining popularity like the coffee shops. 

About

The variety of leaves and the brewing process varies all over based on traditions, personal preference, and popularity. The spice variety of masala chai is immensely popular in contemporary times. The most common method of brewing the masala version is by adding spices of which there is no shortage in the country. Some of the spices have medicinal properties apart from the leaves themselves. Hence consuming the mouth-freshening and energizing brew is part of health care. The addition of milk is almost ubiquitous and black tea is brewed only in places with a scarcity of milk. The affluent in these places may use powdered milk but the flavor is much to be desired.     

The consumption is about 900000 tonnes all over the country hence in spite of large-scale cultivation in the state of Assam, West Bengal, and Kerala the leaves are imported from other producers globally. 

Some of the popular CTC leaves in India are the Assam Black, Darjeeling, and Nilgiri. These are also consumed in broken and dust forms which are significantly less price. 

Hence processing and packaging the leaves is a major industry in India. There are major brands and small players which import or buy leaves from the gardens. The big players usually have their own gardens that cultivate tea leaves in large quantities.

Some of the major brands are:

• TATA
• Brooke Bond
• Wagh Bakri
• Lipton
• Duncans  

Innumerable small players create a mind-boggling competition and conundrum of leaf blends and flavors in the country. The TEA Board of India is the regulatory body based at the hub of trading in Kolkatta.

Tea Industry in India

Historically introduction of tea in India is a recent phenomenon. The beverage was introduced by the British during their rule in order to counter expanding Chinese tea industry. The British procured seeds of the tea plant from China and introduced it in Eastern India mainly in the state of Assam and West Bengal. The cultivation later spread to the Nilgiris in Southern India in the Western Ghats region.  

The introduction of tea consumption was initiated by the British. This led to inculcation of tea into Indian lifestyle. Today tea is widely consumed all over the country. After China, India is the largest producer of tea leaf in the World. The growth in terms of consumption a well as production has been tremendous. The country also exports the leaf to the tune of 2000 crores per year. 

The benefit has accrued from increased production and exports in terms of revenue generation. The industry is labor intensive hence offers jobs to a million laborers of which half are women. The cultivation in India takes place mainly in Assam, Darjeeling in West Bengal and the Nilgiri in the South.

A large number of tea estates are established in these regions. Most of the processing and packaging factories are also established within these estates or tea gardens as they are called. As in earlier times loose tea was circulated commonly before established brands came into the picture. Loose tea market in India is still substantial but the brand popularity has increased tremendously. 

The popularity of brands has introduced varied forms of tea blended to perfection. Black leaf from Assam is most popular but slowly premium varieties are also making their presence felt. Green tea and organic tea are also becoming popular. Besides the aromatic leaf from Darjeeling though expensive also finds consumers in India and abroad. 

Some of  the leading brands in India are:

Wagh Bakri Tea
Lipton Tea
Brook Bond
Duncans
Tetlay
Tata

These brands have a large share of the packet tea market in India. Innovative packaging and fine art of blending various leaves has lead to increasing popularity of branded tea in India.                     

Mobile Phones in India

It was a gradual introduction in India. The early mobile phones where costly and subscription was high as well. But then the technology flourished and the use of cellular devices became widespread. Though still restrict to upper class phone by major brands like Nokia, Samsung, Sony Ericson and LG began to capture the market share.    

As the price range came down there was a quantum jump in mobile phone usage in the country. At the same time many service providers arrived on the scene and the usage price came down due to competition. The changing scenario was grasped quickly by innovative firms like Micromax in India. The company offered low cost substitute for major brands keeping the features as same. As further example of its ingenuity the manufacturer came up with keyboard in local dialect, marathon battery and dual sim models which were and instant hits especially among the rural segment.  

For the young crowd models trendy designs and multimedia capabilities in demand. The phenomenal apps development lead to a revolution in cell phone usage. The professional mobile application developers came up with startling new features. The entertainment capabilities of mobiles increased purchase beyond proportion.   

But with every new feature the cell phone cost also rode up. This meant many people in spite of desire could not purchase it. The affordable option was launched in the market by Micromax. Surprisingly the latest features and sleek design offered everything the major brands could offer. The popularity of Micromax handsets increased dramatically. The company had set in a new paradigm and succeeded.  

There are many players in India making these cellular devices for communication and entertainment. The high cost of top brands attracts user towards the low cost handsets provide the quality remains.