Friday, January 27, 2023

Outsourcing Payroll Management Could be a Stress Buster!

The title may not appear business-like, but stress among large companies is common. For companies under stress economically, or have their arms stretched too far this outsourcing is the only recourse. No company truly wishes to outsource major functions of the business. But outsourcing does make sense when you find it a logical step to alleviate stress or to enhance focus on core activities.  

Outsourcing is like handing over a function to the backend service provider. But while you outsource a non-core function to a service provider, BPO is handed over a core function. Remember BPO is always concerned with international practice and not done domestically.

Thus, outsourcing is done in the case of noncore functions only. The motive behind both is to destress in case of limited resources or to improve profit by sharing a function. Companies facing stiff competition resort to many cuts, and often lay off several employees. Over-hiring is carried out in times of great profitability, it does not appear to be a financial burden during happier times.

When profit declines due to heavy cost burden or due to competition from the rivals the management looks towards apt solutions. The first step that major companies usually take is to lay off. While in modern economies and the developed world "lay off" is easy, it is not so in case many developing economies.  Labor laws can complicate matters after the layoff, and can create unprecedented liabilities.

Hence it is always wiser to hire with caution in many countries where layoff is not an easy solution. Recently we have seen a spate of layoffs by technology companies like Google. Although this act appears all hunky dory, it will not be the case where ever labor protection laws are stringent.

Hence it is always wiser to outsource non-core functions from the very beginning to avoid the saturation tap.  The workforce is important, but a wiser approach that is cautious while hiring can lead to a better future for the organizations.

For most companies, payroll management is a non-core activity. The process requires investment in many power for accounting and that manpower does not assist in core function. Thus, when the going is not good this every down-the-line staff may become a burden. Even though there is automation software like Spine HRMS large companies prefer to outsource payroll management.

Smaller companies can use automation software like Spine HRMS and manage employees' salaries. Spine HRMS is a comprehensive software and is equipped with many features that make it dynamic and holistic.  

Larger businesses and corporates with thousands of employees prefer to outsource payroll management to able companies. For these companies managing employees and HR is the core function and they specialize in that. Thus, companies benefit from the service provider's expertise, reduce employee burden, focus more on core functions and benefit immensely. However, this act should be carried out with caution as there have been cases whence the service provider has not been at optimum best or refused to co-operate.  

Thursday, January 26, 2023

Digital Signature Certificate Simplified

 What is the content of the DSC or Digital Signature Certificate?

The certificate contains information about a user's identity like name, photo ID, Pincode, Nation, email address, the  DSC issue date the name of the Certifying Authority or CA. The DSC also contains the public key that is represented as an encrypted hash and this is the sender's signature in electronic form. The public is used to decode the electronic document or message.

The main purpose of the DSC is to identify the sender and the above content is enough to do that.  Thus digital signatures are electronic forms of signatures that are represented as a hash in encrypted form.  While the main function of the private key is to encrypt the electronic document or message the public key works to decode them. It is not possible to manipulate the document since the public key gets changed while manipulating and the receiver is easily able to find that out.

When a document is manipulated by a hacker or an unauthorized person the receiver public key cannot function since the hash values change and the fraud is discovered. Remember the private key is always kept a secret by the sender.  If private keys are known then manipulation can take place hence it is kept a secret. This makes digital signatures highly secure and when certified by a CA they can be used for legal purposes. 

CAs that issue digital signatures to a third party authorized by CCA or controller of certifying authority under the MCA or ministry of corporate affairs. The information technology act was passed in the year 2000. 

Applying online for Digital Signature Certification

Businesses and organizations need to obtain the digital signature certification for the CA. The application for obtaining DSC online can be sent via email. The CA website comprises details on how to apply online. You need not go personally to the  CA Office. Photocopy of all the documents required should be sent online. The procedure takes five days including the video interview. India has adopted the smoothest approach to applying and obtaining DSC online.        

Usually, the DSC is valid for one year and is renewed thereafter. The CAs charge a nominal fee for the issuance of digital signature certificates.

Thursday, January 12, 2023

Is Cloud Solutions a Better Alternative to Hired or Inhouse Servers?

Hosting Servers

Before we move on to cloud solutions or servers we must get to know what is a hosting server. Well-hosting servers are advanced computers that host or store your website.  You have to pay a yearly charge for the service. The charge could depend upon the type of server whether it is dedicated hosting, VPS hosting or your storage is shared with other sites known as shared hosting.  The cost also depends upon the quality of servers, bandwidth provided, and other features related to the server hardware. 


Some companies boast of advanced hardware configurations.

Non-Volatile Memory Express (NVMe) 

Solid State Drives (SSDs)

PHP OPCache

Substantial I/O Resources 


NVMe boasts of better performance for resource-intensive websites that use high bandwidth on daily basis. PHP scripts are executed and stored in the memory for faster response. The 10 MB IO guarantees faster query response for websites with a large database. Despite all these advanced features the service pales when compared to cloud solutions and the latest technology services.  


When companies install their own servers in-house, they have work to do, and constantly. The hardware has to be purchased, and trained personnel have to be employed to maintain and upgrade the systems. All this costs money and time. 

Cloud Server Solutions   

The global cloud is expected to be1,240.9 billion US dollars by the year 2027. It was stated to be ed USD 545.8 billion in the year 2022.


In simple terms, in a cloud solution, a number of computers are networked with each other to host your website. These are advanced systems and facilitate integration with software applications like Tally and MIS. 


In this case, the electronic data is stored in pools that are patterned like clouds in the sky. Thus the name " cloud". The hosting is done on multiple servers often at different locations, and the real-time hardware is managed by the cloud hosting company. The data is available and accessible 24/7 and there is little chance of server outage there is greater security and stability which is important for online success. The companies can buy or lease storage space from the providers to store application data.


Cloud Hosting is done on distributed resources but still acts as one.

The distributed data makes it highly fault tolerant.

Versioned copies make the storage highly durable.


But apart from all advantages, the cloud services are not cheap as in this case the establishment cost is converted to operational costs. But companies pay for the storage used. You become green and eco-friendly as energy consumption in-house is saved. 


Using the latest technology Metavision Technology based in Mumbai runs Tally applications on the cloud. It also runs other applications integrated with MIS. Thus, you can avail of Tally data on the cloud 24/7 from anywhere. All you have to do is type in the username and PWD and start availing your data of Tally.   

Why Go For Tally Enterprise Management Software Subscription?

What is Tally?

Tally ERP is an accounting and enterprise management software that was developed by a Bangalore-based company called Tally Solutions. It belongs to the father and son duo and as per the story, it was developed by the son to help ease accounting problems his father was facing. This was the reason behind the startup. A DOS-based version of Tally was first introduced. Subsequently, many other versions came up.


·     In 2006, Tally launched Tally 8.1, a multi-language version this was followed by Tally 9 in the same year.

·         In 2009, Tally.ERP 9, An ERP or business management software.

·         In 2015, Tally Solutions introduced Tally.ERP 9 Release 5.0 with tax compliance features.

·         In 2016, Tally Solutions was recognized as a GST Suvidha Provider to provide an interface between the new GST server and taxpayers, it was later updated as GST compliance software.

·         n 2020, the company released TallyPrime.

·         In 2020, TallyPrime offers connected e-invoicing solutions to generate e-invoice

Although during the initial foray into the market, the company began selling ERP Software to SMEs and small businesses it is now being installed by large concerns as well and integrated with MIS and Bizanalyst or Tally on the mobile. The latest version is  Tally Prime which along with facilitating GST provides e-invoicing solutions to generate e-invoice.



Overalls the Tally Solutions product Tally Prime is simple to use generates e-bills, and facilitates GST filing accurately and on time. The product connects with Bizanalyst to provide data and reports on mobile. It is upgraded regularly and easily gels with the contemporary business paradigm. Due to the amazing flexibility and capacity to absorb changes more and more people are subscribing to ERP Software. More the 7 million Tally users are present in India and the number is growing.

The company is expanding its supply chain by inviting entrepreneurs to join as partners. Metavision Technology based in Mumbai is a partner. You can approach the company for Tally Subscription on easy terms. The company also provides Tally Add Ons that Metavision has developed itself.   

 Human Resource Management is Employee Management

The human resource department is for managing employees, and the acquisition of bright and experienced people. In any company, this falls under the HR Department. The department is manned by resourceful people who not only seek acquisition but also manage the people already employed in the company. Thus, HR management is a complex and comprehensive task and very important. The most important function of the department is to acquire staff for management and workforce. Another major function of the staff is to manage employee salaries their perks and all finances related to them. With the introduction of application software and the rise in payroll management services, the traditional mode of accounting is reducing.


While most companies have in-house HR departments some companies outsource this to third parties. These third-party outsourcing companies specialize in employee salary management.  Another option is to automate salary management using application software. Both options are fine usually large enterprises prefer to outsource payroll services to third parties.  There are many benefits to outsourcing. The parent company saves not only the cost and efficiency since the third parties skilled management in their company.  With the burden of managing employee salaries over, they can focus more on their core functions.


Overall Technology market size in India was 1.1 billion USD in the year 2021. With companies changing their business strategies in favor of outsourcing, the growth rate is expected to increase rapidly. The robust marketing technology figures are promising for HR Technology Sector.

Spine HRMS Suite

Spine HRMS software is developed by Spine Technologies based in Mumbai.   The company has also developed software in line with human resource, and enterprise management.

Some of the features of the application are endowed with are:

  • ·         Payroll Management
  • ·         Leave Management
  • ·         Claims & Reimbursement
  • ·         Performance Management
  • ·         Recruitment
  • ·         Visitor Management
  • ·         Workflow Supervision
  • ·         Attendance
  • ·         Time Sheet

The application software is endowed with many useful features. Spine grows along with the industry and keeps to the required specifications. It is regularly upgraded and it easily integrates with MIS And ERP systems. With the development of HRMS and other software, Spine is one of the leading companies in India.  The product is endowed with all features that a Spine HRM system should have. It is customizable, integrates well with MIS, and allows the user to view their salary and breakdown. Employees can change their personal and professional biodata with the knowledge of the HR Department. These facilities are accorded in the EES feature. The PMS feature allows companies to track their workforce performance and reward them accordingly.   

MetavisionTechnology based in Mumbai is a qualified implementation partner. It also provides third-party outsourcing services in Mumbai and all over India. The company is a technology leader and also develops application software like F-1 MIS. It is equipped to provide training and AMC Services to all the products it deals in.  

Wednesday, January 11, 2023

Understanding Performance Marketing as it is?

 

What is Performance Marketing

Unlike digital marketing, performance marketing differs because it is not organic and has conditions attached.  Performance marketing includes PPC Ads like Google Ads, SEM, or social media marketing. The latter is paid advertising on various social media like LinkedIn, Facebook, and Instagram to name a few. This form of marketing is growing day by day and the digital market size was USD 321 billion in the year 2022 being a subset there is no stopping.

Advertisers wish to make optimum use of the money they invest in marketing their products and promoting their brands. The scheme applies to the promotion of professional services or any meaningful purpose the advertiser could have. Although restricted by conditions the agency or publishers should be able to extract the Ad cost through a successful CTR-to-investment ratio. The click-through rate(CTR) should be very high to yield revenue for the company or agency. 

The hired company promising optimum performance needs to have the necessary expertise and experience. They should design the right advertisement and promotion strategy.  Remember organic digital marketing which is a part of these campaigns differ from paid advertisement. The specialists in the team should be experienced in advertisement platforms. They should have a good grasp of various formats and options offered by publishers like Google Ads and social media.  The specialists should be able to extract maximum results from the publishing platforms to fulfill payment conditions set by the client.     

Marketing Channels

The channels most commonly used are search engines, social media, and diverse web content. In this form content creation is most important whether it is Ad Title and description or long form or short form writeups. Video marketing can also play a major it should well-made ad films that will attract positive social signals and a humungous number of subscribers.      

Social media is used to attract the target audience to the landing page of the advertiser's website and the same role is played by SEO or search engine optimization campaigns.   Using social media and SEO to meet the client's objective is the primary goal of the hired agency. Banner Ads and Native Ads (Sponsored Videos)

Ad Types

This strategy of combining various fronts is and compliments the core i.e advertisement. The types of ads usually resorted to are:

·         CPC or Cost Per Click

·         CPM or Cost Per Impression

·         CPL or Cost Per Leads 

·         CPA Cost Per Acquisition

·         CPS Cost Per Scale

Performance marketing is payment made on the results. It is bound by conditions and challenges to the agencies involved. To order these services performance marketing agency should have strong creative ability. Although this is a subset of digital marketing the approach is leading to the carving of a separate niche.  

Sunday, January 8, 2023

Metavision Technology Company Deals in Global Software Products

For business solutions, many tools and software products are the need of the hour. Businesses seek the best sources to find IT solutions for optimum functioning and to achieve their goals.   To solve their problems there are many technology companies that sell or offer subscriptions for the software products they are dealing in.

Metavision Technology

Based in Mumbai Metvision Technology has proven to be a reliable source of technology products. It has an excellent record of fair deals and service. The company is headed by an able CEO, and technology experts besides a reliable workforce down the line.      

Vision

The company aims to add sizeable value to the client's businesses by using Stato Art Software products, and tools.  The company aims to build trust and affinity with the clients, through excellent service, management of software products, and providing excellent and timely services. 

F1 MIS

The company has its own product F1 MIS that supplements MIS systems to enhance custom reporting. It was developed through years of trial and error. It helps in the customization of MIS Systems, enhances operation control, and helps in strategic planning. It is capable of quick flexible and accurate reporting. 

F1 MIS integrates with management accounting software Tally to accord a big boost to businesses in management and taking timely decisions. Tally and F1 MIS combine to provide reports as required by the management. 

Spine HRMS

The spine is a human resource and employee management software besides its asset management capabilities. It is excellent for payroll management and is much used by services that provide payroll management services to those interested in outsourcing this vital business function. Metavision Technology is a qualified implementation partner of Spine HRMS and the most reliable.

Bizanalyst – Tally on the Go

Data on mobile is an urgent necessity for field staff that has to make quick decisions, quote the best price, and highlight their products and services. Bizanlayst when integrated with Tally provides seamless data on the mobile for wandering executives. Hence the nickname – Tally on the GO. Metavision Technology Mumbai is the dealer for Bizanalyst in Mumbai Region. 

Tally Prime

Tally Prime is an advanced accounting and enterprise management software, it easily integrates with other software and tools in the company's data management systems like MIS. It helps in regulatory compliance, managing GST, and other taxes besides excellent data upkeep. It excels in the seamless generation of e-bills, and smooth banking experience, and is regularly updated with new features that have become the need of the hour.

Metavision Technology offers a subscription for Tally Prime software and also provides AMC, customization as per the company's need and training. 

Metavision Technology 

Metavision Technology is regularly updating and innovating its services and has a large customer base.  It is a leading technology consultant in Pan India and offers Avant-grade solutions that comprise top-of-the-rung software applications to aid business processes and productivity. If you are interested in business solutions using application software contact Metavison Technology based in Mumbai in India.

Friday, January 6, 2023

Tally Prime Business Management Software

Tally Prime business management software is the need of the hour. Tally Prime is complete business management software. It is an accounting plus business management software that helps manage some of the advanced features of this latest version of Tally is:

Invoicing & Accounting  

TallyPrime makes it easy to create and record invoices. Optimized invoices using a plethora of available settings and configurations. It is capable of multiple billing modes :

Types of Invoice

·         Performa Invoice

·         Interim Invoice

·         Final Invoice

·         Recurring Invoice

·         Commercial Invoice

·         Timesheet Invoice

·         Past Due Invoice

·         Credit Invoice

·         E-Invoice

·         Debit Invoice

The software generates e-invoicing instantly and prints IRN & QR codes instantly. There is a facility to generate a bulk invoice as well. The e-invoice system or IRP integrates with the e-way bill system and the GSTN with ease. 

Inventory Management

Tally Prime manages many aspects of inventory.

·         Godown Management

·         Stock Valuation

·         Manufacturing Material Management

·         Job Costing

·         Batch and Expiry Date

The enterprise software publishes powerful inventory reports that make management easy.

Insightful Business Report 

The software comes with more than 400 business reports. You can search reports using the newly inducted Go To the bar. Thus, you can have all business reports in place for convenience.

The reports available are:

·         Ledger Reports

·         Bills payable

·         Bill receivable

·         Receipts & Payments

·         Cash/Bank Books

·         Sales Purchase Register

·         Trail Balance

·         Balance Sheet

·         Ratio Analysis

·         Profit & Loss

·         Stock Summary

·         Stock Aging Analysis

·         Stock Transfer

·         Order Summary

·         Stock Item Cost Analysis

·         Location Godown Summary

·         Movement Analysis

There are more reports available than mentioned here. These are accurate and highly customizable reports that can be sliced and diced the way one wants. The Reports can be personalized the way you want, and they are available anytime anywhere due to compatibility with cloud services. Tools like Biz Analyst make reports available on mobile.

Tally Prime aligns well with MIS systems. It is a versatile   Tally Prime well known for working GST compliance is fast and accurate. The popular Tally Prime software is the best business solution. It is deployed all over India.

Tally Prime Business Management Software

Tally Prime business management software is the need of the hour. Tally Prime is complete business management software. It is an accounting plus business management software that helps manage some of the advanced features of this latest version of Tally is:

Invoicing & Accounting  

TallyPrime makes it easy to create and record invoices. Optimized invoices using a plethora of available settings and configurations. It is capable of multiple billing modes :

Types of Invoice

·         Performa Invoice

·         Interim Invoice

·         Final Invoice

·         Recurring Invoice

·         Commercial Invoice

·         Timesheet Invoice

·         Past Due Invoice

·         Credit Invoice

·         E-Invoice

·         Debit Invoice

The software generates e-invoicing instantly and prints IRN & QR codes instantly. There is a facility to generate a bulk invoice as well. The e-invoice system or IRP integrates with the e-way bill system and the GSTN with ease. 

·         Inventory Management

·         Tally Prime manages many aspects of inventory.

·         Godown Management

·         Stock Valuation

·         Manufacturing Material Management

·         Job Costing

·         Batch and Expiry Date

The enterprise software publishes powerful inventory reports that make management easy.

Insightful Business Report 

The software comes with more than 400 business reports. You can search reports using the newly inducted Go To the bar. Thus, you can have all business reports in place for convenience.

The reports available are:

·         Ledger Reports

·         Bills payable

·         Bill receivable

·         Receipts & Payments

·         Cash/Bank Books

·         Sales Purchase Register

·         Trail Balance

·         Balance Sheet

·         Ratio Analysis

·         Profit & Loss

·         Stock Summary

·         Stock Aging Analysis

·         Stock Transfer

·         Order Summary

·         Stock Item Cost Analysis

·         Location Godown Summary

·         Movement Analysis

There are more reports available than mentioned here. These are accurate and highly customizable reports that can be sliced and diced the way one wants. The Reports can be personalized the way you want, and they are available anytime anywhere due to compatibility with cloud services. Tools like Biz Analyst make reports available on mobile.

Tally Prime aligns well with MIS systems. It is a versatile   Tally Prime well known for working GST compliance is fast and accurate. The popular TallyPrime Software is the best business solution. It is deployed all over India.

 

 

  

Wednesday, January 4, 2023

Why Buy Digital Signature Certificate?

DSC is New Technology

New technologies are flooding the business ecosystem and changing the way we conduct business. The major change has been brought about by the flux of related emerging technologies that impact one or the other business functions. This evolution has been enhanced by the introduction of the Internet and the World Wide Web. New coding techniques, software development, and web application development have played a primary role emergence of tools, techniques, and practices.

Development of Digital Signature Technology     

This has been a major development and technology has made online transactions with unseen parties secure and safe. Digital signatures, unlike handwritten or electronic signatures, are a result of the cryptographical process. This process has taken decades to develop in the USA and is now popularly used everywhere. Digital signatures after being certified are legal tenders, non-repudiable, and manipulation during electronic transmission on the Net if taken place can be easily detected.

The main purpose of a digital signature after receiving certification from CA or certifying authority is to identify the sender. Documents and messages sent earlier by electronic messaging systems were found difficult to authenticate the sender. Not so anymore!

Thus, digital signature certificates are used all over the World, especially for contracts with Governments and esigning wherever required. The DSC has been successful in eradicating fraud especially in Government paperwork and in the case of financial transactions. It has also helped the Government avoid paperwork thus making them more eco-friendly. 

These digital signature certificates are verified by CAs and their authorized partners in India. They are available for a price of one year.  They have to be renewed after one year. Organizations and individuals can buy DSC online from the nearest CA. They can also buy from the CA office in Kolkata, Mumbai, and many other major towns. The most popularly used Digital Signature certificate is Class III but there are many variants. A simple online application is required along with copies of photo IDS. A video interview follows where real copies of the photo IDS are shown.  

Digital Signature Market Size

The digital signature market size was valued at 3.58 billion USD in the year 2021. It is expected to cross over 46 billion USD by 2030. Digital signatures are going to be used in more applications and in eCommerce as well. The future of online transactions and messaging is bright for all online businesses.          

Sunday, January 1, 2023

Why do Marketers Reach Out to Social Media?

Social Media has become the buzzword ever since FaceBook became popular. Founded by Mark Zuckerberg and his college roommates in the year 2004 the networking site now rules social media. In the last two decades, other networking sites that have made a mark have surfaced while many have succeeded. Those who are ruling globally are:

·         Facebook MAU=2.9 Billion

·         LinkedIn  MAU 250 Million

·         Twitter    MAU 217 Million

·         Pinterest  MAU 444 Million          

·         YouTube (Video) MAU 2.2 Billion

·         Instagram            MAU 2 Billion

·         Whatsapp              MAU 2 Billion         

·         Snap Chat           MAU 538 Million

·         Reddit                     MAU 430 Million

·         TikTok                MAU 539 Million

*MAU = Monthly Active Users


Each platform is on the www with its character and comprises a certain niche. But the common factor among all of them is a huge number of monthly active users. This is the participation of people from all walks of life. Apart from the sites mentioned above blogging platforms, Internet publishing sites, and niche online communities, groups contribute to social media.


With a huge follower base,  these sites attract millions of businesses all over the World. What attracts them is the fantastic number of users that they can pursue as a target audience and promote their brands.  Network marketers have thus become famous among the businesses and professionals who wish to create an online presence and promote. SM can create an amazing brand experience for active users. It is one medium to reach out to the target audience, and engage them for positive action or goal conversion. 



Central to most of these networking sites is the feed that is common while social media sites like Reddit offer niche grouping opportunities. The feed offers an option to promote content in diverse forms chiefly long-form or short-form writeups, videos, graphics, photos, and infographics.


Social media sites usually have a niche audience, hence marketers choose which site to select for digital marketing campaigns. Generally, they use all the sites since they are followed by diverse audiences hence they are chosen for optimum utilization.      


The platforms also provide paid advertisement opportunities along with organic marketing campaigns. They boast of 3 times greater engagement if both mechanisms are employed. The organic campaigns target the feeds and online communities, and the paid ads also appear subtly in the feed. The mechanism of paid advertisement differs vastly from organic campaigns and is generally automated offering various strategies for paid promotion. The most popular strategies are PPC or pay-per-click dominated by Google Ads. Revenue from Google ads accounted for 256.37 billion USD in 2021.


Generally, marketing campaigns are extensive and focus on the sales funnel or a campaign to create brand awareness. Marketers focus on brand awareness, engagement, and goal conversion. A team of content creators, graphic designers, and social media experts work on these promotional projects. These teams are hired by professional marketing agencies with years of experience. Businesses depend upon professional marketing companies for digital marketing campaigns. These companies provide a wide diversity of services under the umbrella of marketing.       

Marketing Indian Masalas

Though spices or masalas are consumed worldwide, they have a special place in Indian cuisine. Some ads that display the inclusion of 32 seasonings in a food recipe are not at all misquoting. There is a vast list of spices that go in Indian food some of them are commonly used in daily diet others are used as per the recipe.  Remember they are associated with health and nutrition as well as taste. Ayurvedic practitioners have been using them as medicine and as a daily part of a healthy routine. The common man in India is well associated with ingredients that are added to Indian Chai or Chaitea for treating colds and coughs. There is a division in the ingredients due to some herbs, roots, and fruits labeled as medicinal while others are used in the cuisine. On the health ground, some of the medicinal ingredients are added to recipes as curative and preventive in India.        

Labeling Indian spices as hot and intolerable is not correct for only a few ingredients impart heat while most of them are flavorful and aromatic. Most of the masala is grown in the country in different regions while some are imported.

Marketing Masalas  

The market is flourishing domestically, but large quantities are being exported worldwide. The Indian spice market was valued at Rs. 142569.00 lakh crores in the year 2021 and is expected to grow to Rs.270928 lakh crores by the year 2027.

In the country, the spices are sold locally in loose form by wholesalers and retailers. These are next-door kirana shops that cater to the daily needs of the people. But in the last decade, the seasonings are being sold in consumer packets. These are branded packets processed and sold by large consumer product companies. The branded spice category only accounts for a volume of Rs.25,000 crores but is expected to double exponentially to Rs.50,000 crores.    



So vast is the consumption of masalas in the country that all major players have entered the market. These are available in attractive hygienically priced sealed packets. While the popularity of packed masalas is on the rise one aspect is downplaying their use. In the case of these packed substances, there is no guarantee of authenticity and to ward off stiff competition 2nd rate companies may be using low-quality or even cheap adulterants. This is the major drawback most FMCG companies in this category are going to face.

ready to cook masalas


Enter PreMix Whole Spices

Noting the drawback some innovative FMCG companies in India are using a different paradigm. They are selling whole spices carefully chosen for taste and quality.  To promote ready to cook meal concept these premix fusion spices are being sold dedicated to a popular recipe. These are recipe mixes of popular food items sold in the country. All you have to do is roast and grind, and add to the recipe being prepared. In this whole spice premix paradigm, consumers know what is in the packet. This is the biggest advantage of the new concept.