Why Have A Digital Marketing Strategy in Place?

For brand promotion, and selling products, and services it is necessary for there to be well-crafted digital marketing in place. Digital marketing has many subsets to it. Some of the subsets are content marketing, SEO and email marketingDigital marketing is complex and demanding. But organic marketing is cost-effective while paid advertisement is not. But big companies combine both to enhance the results. 

The digital channels are social media, search engines, websites, blogs, emails, and Internet publishing sites. Even app marketing pays though it is often paid as app owners charge a fee.

Blogging pays rich dividends and regular posting makes a major difference. Blogs should be topic relevant and the posts should be well crafted. There are six hundred million blogs on Earth and 1.9 billion websites which is impressive. Blogging is for everyone, all companies, and businesses. Even professionals use blogs to promote their profession and services. Weblogs have proven to be best for creating authority online.

The active members in social media sites run into millions and billions and they act as the best platforms for strategic content marketing. The aim is also to increase the friend base, subscribers, and followers. This will also be a potential for increasing the email database and direct contacts to push newsletters and product news.     

These channels are used to publish content and push them through the channels. The purpose is to promote brands, products, and services. The area of coverage could be local or pan India. Overseas marketing and exports are also promoted subject to the rules and regulations of both the host country as well the destination country.

Intense digital marketing promotes business. The tactics and strategies are well crafted and the results are fabulous. The efforts widen the reach of the product and services such that the companies grow exponentially.

A strong presence online also leads to a strong presence in the brick-and-mortar world. Though the latter differs in concept and approach it is the word of mouth that follows as a result of good efforts online. Since traditional marketing is no longer sufficient it has to be combined with online marketing.

In this digital age thus, it is good to have a well-crafted digital strategy in place. Digital marketing agencies use digital channels to achieve their goals. Being a team worker, good writers are required besides graphic designers, SEOs, and social media experts.  

E-Solutions in India

 E-Solutions in India

Since the advent of the Internet and the development of a computer-based economy, India is moving towards a digital-based economy. Most of the activities and functions are being digitized from a neck-breaking manual approach to computer-based operations. The economy is shifting from paper-based manual work to a digital form where applications and programs are replacing heavy ledgers and account books. E-solutions in India are changing the face of the economy by auguring man manual and time-consuming tasks. There is no need to fill out complex forms that take ages to complete after standing in a queue for hours. Life is becoming easier and even the common man can partake in online activities with little help. 

Dual Options

Wisely, the dispensation has preserved manual applications for those illiterate who are at loggerheads for digital technology. Thus, in a fast-growing economy, both options have been retained such that day-to-day tasks, regulatory work, and application are within the reach of the common man who is yet to acclimatize to digital applications. This way progress is not being hampered and the country is moving smoothly towards progress.

Digital Revolution  - E Solutions

This has given rise to accuracy, time-saving and simple connectivity for data amalgamation and exchange. MIS is one fine example where data platforms pertaining to various business segments are interconnected and have made data exchange and sharing on a single platform. 

The digital revolution is happening at breakneck speed pushed by various dispensations in India. Almost all government works have been digitalized. You can now book flight tickets, and rail tickets, and electronically fulfill organizational regulatory obligations without much hassle.  In fact, most of the day-to-day functions have gone online you can pay and receive electronically, and purchase online using eCommerce technology.

Web Portals

There is no need to line up for product purchases the eCommerce and company portals display a three-dimensional view online. You can create a wish list, purchase, and pay electronically. Web portals that throng the net have made it all easy sitting at home. As time proceeds more and more e-solutions are surfacing not only in public life but also in regulatory and organizational work.

Digital Signatures

Certified digital signatures have made sending and receiving easy, secure, and fast. Digital Signature Certification (DSC) is a surety and authenticity of the sender. This cryptographic mechanism has made regulatory and governmental work possible online without actually visiting the crowded offices and standing in long queues.

Digital Signature Certifications certify the sender and as legal tender, they are non-repudiable and cannot be manipulated while on the electronic messaging system. The transit is foolproof. The ambit of DSC is increasing day by day.   

DSC Applications

Class 3 digital signature certificates can be used to access the following services:

• e-Tendering
• Patent and Trademark e-filing
• MCA e-filing
• Income Tax e-filing
• LLP registration
• Customs e-filing
• e-Procurement
• e-Bidding
• e-Auction
• GST Application filing

As technology advances more activities and organizations will come under the ambit of DSC. The digital signature certificates can be purchased online from a certified vendor. You can purchase the certification from DSC providers in major towns like Chennai, Mumbai, and Kolkata. Dsc is also available in mid-sized towns from certified partners of CA.

Dsc Company Bsc Bazar

Dsc Bazaar is a top digital signature certificate company based in Mumbai, Chennai, and Kolkata. The company offers comprehensive services related to the DSC signature, including the online submission of the application for Dsc Certification and, DSC renewal, etc. It is an authorized CA by CCA under the Ministry of Information Technology.

The process of applying for DSC or digital signature certification is online and simple.

 •          First a requisition is made online using the DSC Bazar website. These sites are easily found on the Internet.

•           Secondly, the client is requested to provide all necessary documents like PAN, Aadhaar, email, and mobile number. Some other documents may be required in the case of different classes and categories.

•           The application will then be sent to the client on the DSC Authority Portal.

•           The documents are then verified documents such as verifications and residence proof. The genuine documents are then uploaded to the DSC Portal •      

Dsc bazaar carries out the formalities required for setting up the application. Full details of the applicant are uploaded to the digital signature certification authority, •    

The seal of approval is stamped if all the submitted documents and credentials are found to be genuine and legitimate. If the issued documents are found fake or erroneous the authority will reject the document and objections will be sent back to the CA or Certifying Authority.

•           DSC Baazar will then receive back the documents for rectification and add the correct documents and resubmit. This rarely happens as documents sent by the applicant are scrutinized beforehand.

•           Succeeding all the above steps, approval is granted. The application will also be issued to the applicant via mail, for their convenience to download the DSC certificate as a token or device.

Our services oblige all the rules and regulations furnished by the digital signature certificate authority to avoid any allegations from our end. The application process is very quick depending on when collated with other companies, based upon your submission of the certificates. The convenience of our customers matters to us, therefore at the pace of furnishing the comfort zone for the applicants we follow all the legitimately without any confusion. Do check out our website for more services that are being offered.

What is Digital Signature Certificate and How to Obtain it?

Digital Signature differs from electronic signature as it is cryptographically devised. It uses a cryptographical mechanism to encrypt documents and messages such that if it is manipulated on the way the manipulation is discovered and found out. There is an algorithmic method that works for encrypting documents  

This is known as the key pair mechanism that creates a private key and a public key the public key is meant to decrypt documents.

Hash Technology

Hashing is a process that uses cryptological mechanisms to encrypt electronic documents and messages using algorithms. The hash algorithms transfer a given key or string of characters to another value. A hash function is a computational value that can map any date into a hash value of a fixed size.

The data is passed through a formula in application software that encrypts a document. The data may be of any size, the hash algorithms convert it into a string of 32 unreadable characters. Thus, every time you run a formula it returns the same value. If the document is manipulated the hash value will change and this is a security feature that detects manipulation for the new hash will not match with the original one. The digital signatures are primarily meant to authenticate the document and when it is certified by the CA it identifies the sender. This works fine on electronic passages where the identity of the sender is not known.

For example, some of the hash algorithms used are:

• MD 5
• SHA 1
• SHA 224
• SHA 256

For this digital cryptographical mechanism to work. The sender decrypts the document or the message using the application. The mechanism is known as the key pair mechanism. When the sender encrypts a private key and a public key is generated. The private key as the name suggests is kept a secret and the public key is used to decrypt the document for authenticating purposes the encrypted hashed document is sent along with the certificate.

The certificate is issued by the CA which is the digital signature certificate provider in India. The CA is authorized by the CCA or controller of certifying authority authorized by the MCA under the Information Technology Act 2006.   

            

Digital Signature Certificate certifies digital signatures. It is   

 E-Invoicing and use of Digital Signature Certificate

E-Invoicing or e-billing and DSC are poles apart as independent identities but they converge whence authentication is required. It is DSC or digital signature certification that authenticates documents pertaining to legal renders.

Digital Signature Certificate

Unlike electronic signatures, digital signatures are in the form of a cryptic hash. They are generated using a cryptographical method, a technology that has been recently developed. The signatures accompany the electronic documents that are sent by the sender to the receiver using Internet-based messaging systems.  

In the case of DS, the message is encrypted using SHA algorithms. That generates a private key and a public key. The private key remains a secret from the creator or sender. The public is sent along with the document to the receiver. The receiver uses the public key to decrypt the message or document. The process also prevents manipulation midway by hackers. The receiver can make out manipulation from the change in hash value sent by the receiver and the value he receives. In one instance the receiver will know that document or message has been manipulated. They are nonrepudiable and legal and cost little to purchase the validity period is usually one year.

Thus keeping in mind the security angle, and the ease of DSC 3 is commonly used to authenticate the sender by signing the e-documents. It is a legal tender issued by a licensed authority authorized by CCA or controller of certification authority under the Information Technology Act 2006.         

E-Invoicing

E-Invoicing is an electronic format of the regular invoice.  These are B2B invoices and are uploaded on the IRP or the Internet Registration Portal. E-invoicing is created using diverse technologies and the format may differ from one country to another. The electronic version of the invoice is structured invoice data created using EDI or XML formats. The processing is quick and fast the document could be sent in CSV file format as well. This development has helped hasten up the process. The electronic invoice can be uploaded using web applications and email messaging systems. Though big companies have their own invoicing process departments, the process is generally outsourced to third parties efficient in the task. To simplify the process with so many formats available file extensions. INV should be used. This format is easy to open using enterprise accounting software like Tally Prime etc.   

E-Invoicing & GSTN & GSTIN

GSTN stands for Goods and Services Tax Network, while E-Invoicing is an authenticating document by the government using the GSTN Tax Portal.  GSTIN is a tax registration number issued for GST Tax compliance.

Tally Prime E-Invoicing Compliance

Tally Prime can easily generate GST Compliant e-invoices, and manage the easy transition to the Invoice Registration Portal of IRP.  The users can configure Tally Prime as per the need of their business and generate e-bill in the desired format. Tally Prime is a product of Tally Solutions based in Bangalore and sells many enterprise software for accounting and business management purposes. 

For well-established digital agencies digital signature certification has become indispensable. It is used to certify many documents before electronic dispatch.

Story Telling is Engagement

 Story is Engaging

Who does not like a story? Remember How we are all mesmerized by the stories elders told us when we were young? We have grown up hearing so many stories that they have become part of our lives. We also like to hear about stories associated with famous brands and have become habitual of associating every brand with a story behind it.

Stories are fictional and real. In business writing real stories make a major impact but content can be written in a story form as well. Thus write-ups in storytelling form are for engagement in digital marketing.  Brand storytelling is associated with the beginning, the struggle for survival, and the reference to the success ladder. The write-up should create trust and engagement.

Stories Behind Businesses & Brands

Many businesses and brands launch their campaign with storytelling techniques. For business purposes writing engaging content is storytelling. Make your content interesting before posting them on social media feeds. We are impressed when our emotions are stirred by vivid imaginations and that is what good content does. Thus, storytelling is an art form that a writer can easily achieve. When we see images and graphics we immediately begin to weave a story around. We like solving riddles and finding answers and that challenge comes from images. These riddles serve as a connection between experiences and emotions. And this is engaging. Likewise, videos are also engaging and weave the target audience and imagination together. Videos stir emotions besides being entertaining. They are the most attractive medium for targeting potential clients and customers.

In digital marketing attraction and engagement creates a larger audience base. Continuous content creation and publishing on social media feeds is one of the major parts of content marketing. Content marketing is an important subset of digital marketing.              

When there is a story behind a brand it is  Stories are one of the important parts of life that bring us together in all kinds of situations, attract our attention, and most importantly remind us that we are human by making us experience many different emotions. The importance and influence of storytelling have always taken place in our lives and will continue to do so. It is precisely for this reason that storytelling is treated as an art form and, frankly, not something that anyone can easily achieve. Stories serve as a bridge between the experience of words and feelings, but not everyone can do so.

Engaging Content

Engaging content attracts and brings the target audience and brands together. It is a great way to hook up with the target audience.

Many brands and businesses have launched successful marketing campaigns to date using the storytelling technique, which has an even greater impact than anticipated. It also significantly contributed to the development of a strong relationship between numerous customers and brands. In short, the storytelling strategy is very important in acquiring a loyal customer and user environment.

Thus top-rated marketing agencies use engaging content which has the power to attract. They further their campaigns to achieve the marketing goal. Interesting stories play a major role in our lives as well as in businesses.

Why Choose Shopify for Online Product Marketing

 Why Choose Shopify for Online Product Marketing

With the advent of the Internet online business has become a reality. Many platforms have sprung up that sell products and services online.  Online platforms have been designed and equipped such that shopping has become a piece of cake. Subscribe to the platform visit a shop and buy or make a wishlist. You can make payment then and there or during the delivery.

It is as easy to sell open a shop in Shopify, or Amazon or create one using Magento. Design and develop the shop to attract consumers using SEO or Social Media Marketing and sell. A lot of work has to be done to sell but it is easy to buy online.

Different platforms develop systems to build and develop stores and shops that facilitates the owners and are cost-constrained so that all can have a store online and sell. The cost of online stores is much less than brick-and-mortar shops. Another benefit of these online platforms is that it is easy to sell niche in one marketplace. You do not have to purchase an ancient idol at one place and then drive 10 km to buy another.

Shopify 

Shopify is one such marketplace online that facilitates buy and sell and is affordable for small businesses and  the big ones. This is the magic of information technology prevailing in the era we are living in. At Shopify store hosting and running cost is much less than what you would spend at a brick-and-mortar store.

Shopify Pros

·         Easy to Use Features & Tools

·         Ideally Suitable for Small Businesses

·         Seventy Plus Responsive Themes

·         Multi-Channel Selling on Amazon, FB, eBay, and Instagram

·         Extensive Range of Apps

Though there are many such platforms Magento for example Shopify is meant for all big and small. Even if you are a small trader the eCommerce site Shopify is for you why not give it a try.

Shopify Free Trial  

 

Modern Marketing in Digital Era

Marketing is a way to promote businesses, brands, products, and services.  In earlier times, marketing was more word of mouth and extremely restricted. It was bound to the nearest towns and local cities due to a lack of communication facilities, and time-consuming and limited transportation. It all began with the barter system, and it was extremely restricted where some edibles or consumer products were exchanged.

As transportation grew to connect more towns and cities, businesses began to expand using the trading mechanism. Eventually full-fledged business grew manifold in the 20th century as technology expanded to facilitate, communication and transportation. Greater expansion in businesses made them growth-oriented and sustainable. With the advent of telephones and vehicles, there was an exponential rise in business possibilities.    The trade and commerce world was fast changing.

Modern Marketing

Modern Marketing is technology oriented. It is subject to fast changes in technology in the larger sphere.  The business paradigms are fast changing due to technological impact.  Businesses are not impacted by only one technology but many. The biggest paradigm change has been brought about by the advent of the Internet in India, and elsewhere. The US was the first to introduce the Internet followed by many other countries. 

The Internet brought about the world wide web, and as the development technology advance more dynamic websites came into the picture. They began to populate the world wide web for information transmission.  These websites and portals could facilitate ecommerce which is raging hot. Advanced web development and technology brought the emergence of social media. Marketing using social profiles and social media feeds gave a Filip to digital marketing.

Now content creators could create engaging content, and publish them on the feed. This attracted the target audience, and the social profiles grew exponentially.  With the growth of social media profiles targeting the audience for promotion became very fruitful, and online marketing now flourishes. The market size stands at 22 billion USD as of 2022. It is growing at the rate of 17.5 % and is projected to reach 81.6 % by the year2030.

This is proving as a boon to the best marketing agencies in the World. In India, the digital marketing size stands at 4.5 billion USD. The Indian growth rate is stupendous 32 % and there is no end to it. This augurs well for companies in the marketing business.