Monday, December 4, 2023

Tally Solutions Renewal


Tally Solutions is a company based in Banglore. It was started by the father and son duo as Peutronics Financial Accounting in the year 1991. Later on, the name was changed to Tally Solutions in 1999. Tally Solutions is an accounting and business management software company with many versions lined up.

Tally first started with the MS-Dos version of the latest versions with the ability to be GST Compliant and e-invoicing. The versions that were developed were:

In 2006, Tally launched Tally 8.1, a concurrent multi-lingual version, and also Tally 9.

In 2009, the company released Tally.ERP 9, a business management solution.

In 2015, the company launched a program called Vriddhi to certify and classify its business partners.

 Also in 2015, Tally Solutions announced the launch of Tally.ERP 9 Release 5.0 with taxation and compliance features.

In 2016, Tally Solutions was shortlisted as a GST Suvidha Provider to provide an interface between the new Goods and Services Tax (GST) server and taxpayers, and in 2017, the company launched its updated GST compliance software.

In 2020, the company released Tally Prime.

In 2022, they introduced the TallyPrime Edit Log.

Tally Prime

In 2016 Tally Solutions was declared as GST compliant and short-listed as an interface between new GST servers in 2017. In 2020 the company released Tally Prime which was GST-compliant. It was the best accounting and business management software. It has better control over cash flow. Tally Prime could create a professionally looking GST-compliant invoice in seconds

It has the ability to create, print, and e-mail a professional-looking invoice in a few seconds. It could create and configure additional information in the invoice. It could add your logo and more to personalize your invoice.

It has built-in intelligence to automatically generate different GST invoices like tax invoices, bills of supply, export invoices, etc. What's more? A fully connected solution to instantly generate e-invoices and e-way bills.   

The Tally Licence is available in many versions and price ranges. Subscribers can avail Tally Licence from Metavision Technology based in Goregaon Mumbai.             

 

Sunday, December 3, 2023

Beneficial Features Tally Subscription Provides

Beneficial Features Tally Subscription Provides  

Tally is an accounting and enterprise business management software developed by Tally Solutions based in Bangalore. License of Tally or subscription provides great value-added services that benefit small to large businesses thanks to its advanced features.

Tally SAAS accounting and enterprise business management software is a scalable software that keeps on adding new features. It keeps in trend with changes and additions in commerce in India. In addition, Tally9 and onwards offer Tally add-on features that help the software customize and add additional features.

Tally SAAS Key Features of Licensing 

Instant E-Bill Generation

Supports Offline Bills

Invoicing and Accounting             

Inventory Management

Data Reporting

Credit & Cash Flow         

Taxation

Enhanced Security

Payroll Management

Cost Control and Cost Analysis

Notes   

TallyPrime makes it amazingly simple to create and record invoices. Optimizing invoice components, a host of configurations, and multiple billing modes are the robust features that make Tally Prime mold your business. makes TallyPrime molding to your business.  You can create a professional-looking GST compliance GST invoice in seconds.

Tally Prime Banking Features make banking an easier and effortless task. Some of the features are auto bank reconciliation, predefined check format, e-payment, cheque payment, and more.  

Tally Prime ERP is known for its accurate data reporting which makes business easier to manage.  It excels in inventory management defining all product lines accurately. You can track pay-ins and payouts and follow up with unpaid bills with easy credit control you can manage cash flow efficiently.

With robust features, Tally Prime ERP excels as accounting and business management software. Tally Prime license is available as single and multiple versions for a yearly fee.  

Friday, November 24, 2023

Tally Prime and New Version Tally 4.0

 Tally Prime and New Version Tally 4.0

Tally Prime is an accounting and enterprise business software. It was developed by Shyam Sunder and Bharat Goenka in the year 1991. The first version was an MS DoS version but the company advanced to many more sophisticated versions with robust features. The MS-DOS version was named as Peutronics Accountant Version. In the year 1999, the company name was changed to Tally Solutions. Many other versions followed and the company grew to a new level with more than 7 million subscribers.

In 2006, Tally launched Tally 8.1, a concurrent multi-lingual version, and also Tally 9

In 2009, the company released Tally.ERP 9, a business management solution]

In 2015, the company launched a program called Vriddhi to certify and classify its business partners. Also in 2015, Tally Solutions announced the launch of Tally.ERP 9 Release 5.0 with taxation and compliance features

In 2016, Tally Solutions was shortlisted as a GST Suvidha Provider to provide an interface between the new GST Server and taxpayers, and in 2017, the company launched its updated GST compliance software.

In 2020, the company released TallyPrime.

In 2022, they introduced the TallyPrime Edit Log.

 

The company launched Tally 9 a multilingual version in the year 2006 but the most popular version was Tally ERP Prime.

Tally Prime

Launched in the year 2020 Tally Prime was the most successful ERP software launched by Tally Solutions. Tally Prime is GST-compliant and excels in business reporting. It enhances business growth. It is licensed in single-user and multi-user versions. The latest development by Tally Solutions is Tally Prime 4.0 which is still in the beta stage. Tally comes with additional features and you can manage multiple companies, tax prevention, and correct filing of taxes. Subscribers benefit from accurate tax prevention from Tally ERP.

Additional Features of Tally Prime Features are:

Whatsapp Integration

Excel Import

Business Dashboard

Seamless E-Invoicing

Cloud Integration

The enterprise software is modern, easy to use, and reliable accounting software. It is easy to migrate to the new version by pressing (F1) (Help) press {M} to migrate to desired company.

Wednesday, October 18, 2023

What is Human Resource Management Modules

An HRMS software manages various modules and components (HRMS)

The essential features of a perfect human resource management system are as follows:


Managing Onboarding Modules


Finding,  shortlisting, interviewing, and hiring is the function of the onboarding module besides data recording and preservation for future use in a single database.  The process involves tracking and pursuing potential candidates using personal contacts, job boards, and recruitment portals. The aim is to speed up the hiring process. 


Management of employees


HRMS manages current employee data like a basic profile, job skills, experience, position, or rank in the organization. The information about the current employees is stored in a centralized database for easy management and recall.


Benefits Administration


Benefit administration includes various plans and schemes to automate administer, and customize in a central database the employee-specific perks and performance rewards


Payroll administration


Applying automation reduces complexities in payroll management by implementing a full range of payroll services. It integrates an accounting module,  tax computations, periodic audits, and centralized single dashboard reporting. Timely disbursements of payments timely deductions if required and prompt tax calculations.


Management at work


Utilize the ability to optimize daily headcount while organizing workforce activities like hiring, onboarding, training, and development.


Compensation administration


Connect compensation to employee pay plan performance and for achieving corporate.  Compensation disbursements should be timely and accurate.


Performance administration

To assess individuals in the workforce using performance reviews periodically. Set goals, set a growth plan, and connect it with organizational values.


Managing timesheets


Automate the approval process for timesheets submitted by employees to analyze performance and it should integrate with payroll management smoothly.


To choose the right software first prioritize your needs and make a list of modules you need to automate as per your business needs. Can you make the business leaner and save in expenses to make it more profitable?


One of the best software is Spine HRMSsoftware application it is the most efficient. It is sold by Matavision Technology based in Mumbai.  The software manages many modules like leave and attendance, employee asset management, claims and disbursements, and document management. The success of a business depends upon how well you manage the workforce and HRMS software helps tremendously in systemic management  

Monday, October 9, 2023

Be A Tally Partner

Tally is a brand that has developed many accounting and management software. It has developed several Tally accounting software and grown into a big company. It was started in 1986 by a father and son duo named Shyam Sunder Goenka and Bharat.

The company was first named Peutronics Financial Accountant and later on, it was renamed as Tally Solutions. The first product was DOS based but then there was no looking back and several versions were developed. The subsequent versions were:

In 2006, Tally launched Tally 8.1.

A concurrent multi-lingual version, and also Tally 9.

In 2009, the company released Tally.ERP 9

In 2015, the company launched a program called Vriddhi to certify and classify its business partners. Also in 2015, Tally Solutions announced the launch of Tally.ERP 9 Release 5.0 with taxation and compliance features.

In 2016, Tally Solutions was shortlisted as a GST Suvidha Provider to provide an interface between the new Goods and Services Tax (GST) server and taxpayers, and in 2017, the company launched its updated GST compliance software.

In 2020, the company released TallyPrime.

In 2022, they introduced the TallyPrime Edit Log.

In 2023, it announced to hiring of an additional 500 people.

The development was well received and it became popular with SMEs and medium-sized businesses. Tally has become very popular in India and abroad. The latest version Tally Prime is gaining ground day by day.

Tally has a broad-scale sales network with over 28000 partners all over India. The list is growing as it provides easy earning opportunities to the Tally Sellers. Tally Certified Partners are well-trained and equipped to help with the products and their components. They are the most reliable source to purchase and for services, they offer after the product is implemented. They will also train your staff on all aspects of Tally. 

Metavision is one of the leading 3-star sellers of Tally in Mumbai. It is well well-managed company and offers efficient service and AMC. 

Friday, October 6, 2023

All New Tally Prime Advance Features

 Tally Prime the latest version of accounting and management software was launched in the year 2020. It has been updated and adorned with features that are suitable for small businesses and large ones. Some of its new features are:

·         Search Bar  

·         Ease of Use

·         Invoice Optimization

·         Mark Details as Permenant

·         Change  Mode

·         Admin Rights

·         F1 Help

·         Easy Installation

·         Screen Space is Clutter Free

The Go To search bar is off immense help during the usage and is available at top of the screen. You can virtually access any section of Tally with it . Thus it is suitable for businesses for use.

The usage is easy when the password from two companies is the same. Thus Tally Prime permits you to accord passage to two companies without having to use a password again. One does not need to know the shortcut since the option is available on the screen.

From the chart of accounts, you can access all ledgers, vouchers, etc. Tally Prime saves your time as it allows few fields as permanent and you do not have to go through them repeatedly. You can easily navigate through the invoices. In a voucher, you get three options:   

·         Item Invoice

·         Accounting Invoice

·         As Invoice

The admin can stop the access of any user even the remote ones. Even the user in the session can be stopped. This is a good security feature.  You get a lot of information from the F1 Help section it provides you with product information, information on Tally data, connectivity information, and computer-related information. The installation process is highly simplified you have to download the software and then set it and begin using it. The screen space is clutter-free hence it is easy to navigate. It is GST compliant with accurate data reporting.

Metavision Technology is based in Mumbai. It is a Tally Prime seller and offers free consultation as well. You can benefit from the free consultation and then purchase it.     

Thursday, June 8, 2023

Graphic Design All Pervasive

 Graphic design is everywhere, it is the most pervasive sign of visual communication. In earlier days graphic designs were made using tools and equipment and printed on paper, plastic, and metal boards. Huge printing machines were deployed in making copies of plastic and paper. For visual communication on board, metal sheets artists replicated the design using their artistic skills and this was tedious work and time-consuming. These designs were impossible to implement n websites or blogs till new technology enter the fray.

Graphic design is somewhere between art and concept, it is s visual communication of a theme or a message. Modern graphic designers use electronic tools and software for their creations, Graphic designing is not easy, it depends a lot on the client and his needs. The theme and concept should match according to the client. The designs carry a message hence the shape, color, and message should be integrated into one.

Graphics for Websites

Graphics play a vital role in the online industry not only are they used for websites and blogs they can be printed on paper and tools. The designers  should integrate all elements that  are required for a spectacular design.'

Color Matching

Creating a Cohesive Look & Feel

SEO Friendly & Easy to Read Fonts

For Simplicity Keep Fonts to Minimum

Use White Space Deftly

Excel in Structural Composition

Attributes heading, text, and images should we well aligned

Organise Visual Hierarchy to Scale

The message should incite a call to action.

Respect The Fold for Mobiles & Tablets

Use Photographs of Real People Rather the illustrations

Maintain Consistency for Cohesive  Feel

Add Icons

Keep It Simple & Purposeful

Remove extraneous elements and keep the lines simple so it is easy to read. The message should be clear and concise. Observe the design for consistency and spectacular visual impact. The client should accept the product in one go. Make edits when and where required.

A professional good designcompany should follow all the norms. Keeping in mind the end products the success of which leads to incremental business and popularity of the company.  

Thursday, June 1, 2023

Quality Backlinks For High Ranking


When the World Wide Web came into cyberspace the whole ecosystem was flooded with websites and later with blogs. This was the dawn of the search as browsers flooded the web.  Visitors to the browsers began seeking answers to their pain points and they also sought websites and blogs that gave answers to their questions, required information, and some for entertainment.

Information Retrieval

For Google, it was an effort to provide the best information to be provided. This was also the beginning of search engine optimization as site owners began to optimize their sites to rank high. They all wanted to be among the ten blue links.

In the initial stage, the search engine company ranked sites based on keywords and external links. A profusion of keywords played a major role but it was the links pointing to the site that took the cake. Site owners built backlinks emanating from various sites, link farms, and soggy blogs. All this worked.

But the visitors were not satisfied and the information retrieval was not up to the mark. Noticing this the search engine company began to upgrade its retrieval system. A series of updates straightened the bend and the results began to improve. Of late lot of weightage is being given to off-page optimization as well.

The Right Link Building Strategy

Before we dwell into SEO or search engine optimization we must understand that each website and its topic is different. Hence the SEO strategy differs as per the topic being dealt with.  Content types differ when you are link-building. The inbound links should arise from good-quality websites and quality blogs, and your content should entice the visitors to link to your website. This is natural link building, and it is most valued. 

In SEO link building counts and quality link building leads to higher ranking.

So if you wish to rank among the ten blue links:

·         Write quality content!

·         Stick to the topic

·         The website may have many niches so write  accordingly to promote each page

·         There are many divisions to an e-commerce site brand, and product categories are written for each.

·         Guest posting although no follow can bring in good traffic

Quality Link Building is a must in search engine optimization. All the top-rated SEO Firms should follow these norms. Search engine optimization is changing face day by day so keep up to the mark.

Tuesday, May 23, 2023

Why Have A Digital Marketing Strategy in Place?

For brand promotion, and selling products, and services it is necessary for there to be well-crafted digital marketing in place. Digital marketing has many subsets to it. Some of the subsets are content marketing, SEO and email marketingDigital marketing is complex and demanding. But organic marketing is cost-effective while paid advertisement is not. But big companies combine both to enhance the results. 


The digital channels are social media, search engines, websites, blogs, emails, and Internet publishing sites. Even app marketing pays though it is often paid as app owners charge a fee.


Blogging pays rich dividends and regular posting makes a major difference. Blogs should be topic relevant and the posts should be well crafted. There are six hundred million blogs on Earth and 1.9 billion websites which is impressive. Blogging is for everyone, all companies, and businesses. Even professionals use blogs to promote their profession and services. Weblogs have proven to be best for creating authority online.


The active members in social media sites run into millions and billions and they act as the best platforms for strategic content marketing. The aim is also to increase the friend base, subscribers, and followers. This will also be a potential for increasing the email database and direct contacts to push newsletters and product news.     


These channels are used to publish content and push them through the channels. The purpose is to promote brands, products, and services. The area of coverage could be local or pan India. Overseas marketing and exports are also promoted subject to the rules and regulations of both the host country as well the destination country.


Intense digital marketing promotes business. The tactics and strategies are well crafted and the results are fabulous. The efforts widen the reach of the product and services such that the companies grow exponentially.


A strong presence online also leads to a strong presence in the brick-and-mortar world. Though the latter differs in concept and approach it is the word of mouth that follows as a result of good efforts online. Since traditional marketing is no longer sufficient it has to be combined with online marketing.


In this digital age thus, it is good to have a well-crafted digital strategy in place. Digital marketing agencies use digital channels to achieve their goals. Being a team worker, good writers are required besides graphic designers, SEOs, and social media experts.  

Monday, May 22, 2023

E-Solutions in India

 E-Solutions in India

Since the advent of the Internet and the development of a computer-based economy, India is moving towards a digital-based economy. Most of the activities and functions are being digitized from a neck-breaking manual approach to computer-based operations. The economy is shifting from paper-based manual work to a digital form where applications and programs are replacing heavy ledgers and account books. E-solutions in India are changing the face of the economy by auguring man manual and time-consuming tasks. There is no need to fill out complex forms that take ages to complete after standing in a queue for hours. Life is becoming easier and even the common man can partake in online activities with little help. 

Dual Options

Wisely, the dispensation has preserved manual applications for those illiterate who are at loggerheads for digital technology. Thus, in a fast-growing economy, both options have been retained such that day-to-day tasks, regulatory work, and application are within the reach of the common man who is yet to acclimatize to digital applications. This way progress is not being hampered and the country is moving smoothly towards progress.

Digital Revolution  - E Solutions

This has given rise to accuracy, time-saving and simple connectivity for data amalgamation and exchange. MIS is one fine example where data platforms pertaining to various business segments are interconnected and have made data exchange and sharing on a single platform. 

The digital revolution is happening at breakneck speed pushed by various dispensations in India. Almost all government works have been digitalized. You can now book flight tickets, and rail tickets, and electronically fulfill organizational regulatory obligations without much hassle.  In fact, most of the day-to-day functions have gone online you can pay and receive electronically, and purchase online using eCommerce technology.

Web Portals

There is no need to line up for product purchases the eCommerce and company portals display a three-dimensional view online. You can create a wish list, purchase, and pay electronically. Web portals that throng the net have made it all easy sitting at home. As time proceeds more and more e-solutions are surfacing not only in public life but also in regulatory and organizational work.

Digital Signatures

Certified digital signatures have made sending and receiving easy, secure, and fast. Digital Signature Certification (DSC) is a surety and authenticity of the sender. This cryptographic mechanism has made regulatory and governmental work possible online without actually visiting the crowded offices and standing in long queues.

Digital Signature Certifications certify the sender and as legal tender, they are non-repudiable and cannot be manipulated while on the electronic messaging system. The transit is foolproof. The ambit of DSC is increasing day by day.   

DSC Applications

Class 3 digital signature certificates can be used to access the following services:

  • e-Tendering
  • Patent and Trademark e-filing
  • MCA e-filing
  • Income Tax e-filing
  • LLP registration
  • Customs e-filing
  • e-Procurement
  • e-Bidding
  • e-Auction
  • GST Application filing

As technology advances more activities and organizations will come under the ambit of DSC. The digital signature certificates can be purchased online from a certified vendor. You can purchase the certification from DSC providers in major towns like Chennai, Mumbai, and Kolkata. Dsc is also available in mid-sized towns from certified partners of CA.


Dsc Company Bsc Bazar

Dsc Bazaar is a top digital signature certificate company based in Mumbai, Chennai, and Kolkata. The company offers comprehensive services related to the DSC signature, including the online submission of the application for Dsc Certification and, DSC renewal, etc. It is an authorized CA by CCA under the Ministry of Information Technology.

The process of applying for DSC or digital signature certification is online and simple.

 •          First a requisition is made online using the DSC Bazar website. These sites are easily found on the Internet.

•           Secondly, the client is requested to provide all necessary documents like PAN, Aadhaar, email, and mobile number. Some other documents may be required in the case of different classes and categories.

•           The application will then be sent to the client on the DSC Authority Portal.

•           The documents are then verified documents such as verifications and residence proof. The genuine documents are then uploaded to the DSC Portal •      

Dsc bazaar carries out the formalities required for setting up the application. Full details of the applicant are uploaded to the digital signature certification authority, •    

The seal of approval is stamped if all the submitted documents and credentials are found to be genuine and legitimate. If the issued documents are found fake or erroneous the authority will reject the document and objections will be sent back to the CA or Certifying Authority.

•           DSC Baazar will then receive back the documents for rectification and add the correct documents and resubmit. This rarely happens as documents sent by the applicant are scrutinized beforehand.

•           Succeeding all the above steps, approval is granted. The application will also be issued to the applicant via mail, for their convenience to download the DSC certificate as a token or device.

Our services oblige all the rules and regulations furnished by the digital signature certificate authority to avoid any allegations from our end. The application process is very quick depending on when collated with other companies, based upon your submission of the certificates. The convenience of our customers matters to us, therefore at the pace of furnishing the comfort zone for the applicants we follow all the legitimately without any confusion. Do check out our website for more services that are being offered.

Friday, May 19, 2023

What is Digital Signature Certificate and How to Obtain it?

Digital Signature differs from electronic signature as it is cryptographically devised. It uses a cryptographical mechanism to encrypt documents and messages such that if it is manipulated on the way the manipulation is discovered and found out. There is an algorithmic method that works for encrypting documents  

This is known as the key pair mechanism that creates a private key and a public key the public key is meant to decrypt documents.

Hash Technology

Hashing is a process that uses cryptological mechanisms to encrypt electronic documents and messages using algorithms. The hash algorithms transfer a given key or string of characters to another value. A hash function is a computational value that can map any date into a hash value of a fixed size.

The data is passed through a formula in application software that encrypts a document. The data may be of any size, the hash algorithms convert it into a string of 32 unreadable characters. Thus, every time you run a formula it returns the same value. If the document is manipulated the hash value will change and this is a security feature that detects manipulation for the new hash will not match with the original one. The digital signatures are primarily meant to authenticate the document and when it is certified by the CA it identifies the sender. This works fine on electronic passages where the identity of the sender is not known.

For example, some of the hash algorithms used are:

  • MD 5
  • SHA 1
  • SHA 224
  • SHA 256

For this digital cryptographical mechanism to work. The sender decrypts the document or the message using the application. The mechanism is known as the key pair mechanism. When the sender encrypts a private key and a public key is generated. The private key as the name suggests is kept a secret and the public key is used to decrypt the document for authenticating purposes the encrypted hashed document is sent along with the certificate.

The certificate is issued by the CA which is the digital signature certificate provider in India. The CA is authorized by the CCA or controller of certifying authority authorized by the MCA under the Information Technology Act 2006.   

            

Digital Signature Certificate certifies digital signatures. It is   

 E-Invoicing and use of Digital Signature Certificate


E-Invoicing or e-billing and DSC are poles apart as independent identities but they converge whence authentication is required. It is DSC or digital signature certification that authenticates documents pertaining to legal renders.


Digital Signature Certificate


Unlike electronic signatures, digital signatures are in the form of a cryptic hash. They are generated using a cryptographical method, a technology that has been recently developed. The signatures accompany the electronic documents that are sent by the sender to the receiver using Internet-based messaging systems.  

In the case of DS, the message is encrypted using SHA algorithms. That generates a private key and a public key. The private key remains a secret from the creator or sender. The public is sent along with the document to the receiver. The receiver uses the public key to decrypt the message or document. The process also prevents manipulation midway by hackers. The receiver can make out manipulation from the change in hash value sent by the receiver and the value he receives. In one instance the receiver will know that document or message has been manipulated. They are nonrepudiable and legal and cost little to purchase the validity period is usually one year.

Thus keeping in mind the security angle, and the ease of DSC 3 is commonly used to authenticate the sender by signing the e-documents. It is a legal tender issued by a licensed authority authorized by CCA or controller of certification authority under the Information Technology Act 2006.         


E-Invoicing


E-Invoicing is an electronic format of the regular invoice.  These are B2B invoices and are uploaded on the IRP or the Internet Registration Portal. E-invoicing is created using diverse technologies and the format may differ from one country to another. The electronic version of the invoice is structured invoice data created using EDI or XML formats. The processing is quick and fast the document could be sent in CSV file format as well. This development has helped hasten up the process. The electronic invoice can be uploaded using web applications and email messaging systems. Though big companies have their own invoicing process departments, the process is generally outsourced to third parties efficient in the task. To simplify the process with so many formats available file extensions. INV should be used. This format is easy to open using enterprise accounting software like Tally Prime etc.   


E-Invoicing & GSTN & GSTIN



GSTN stands for Goods and Services Tax Network, while E-Invoicing is an authenticating document by the government using the GSTN Tax Portal.  GSTIN is a tax registration number issued for GST Tax compliance.


Tally Prime E-Invoicing Compliance


Tally Prime can easily generate GST Compliant e-invoices, and manage the easy transition to the Invoice Registration Portal of IRP.  The users can configure Tally Prime as per the need of their business and generate e-bill in the desired format. Tally Prime is a product of Tally Solutions based in Bangalore and sells many enterprise software for accounting and business management purposes. 


For well-established digital agencies digital signature certification has become indispensable. It is used to certify many documents before electronic dispatch.

Thursday, May 18, 2023

Story Telling is Engagement

 Story is Engaging

Who does not like a story? Remember How we are all mesmerized by the stories elders told us when we were young? We have grown up hearing so many stories that they have become part of our lives. We also like to hear about stories associated with famous brands and have become habitual of associating every brand with a story behind it.


Stories are fictional and real. In business writing real stories make a major impact but content can be written in a story form as well. Thus write-ups in storytelling form are for engagement in digital marketing.  Brand storytelling is associated with the beginning, the struggle for survival, and the reference to the success ladder. The write-up should create trust and engagement.


Stories Behind Businesses & Brands


Many businesses and brands launch their campaign with storytelling techniques. For business purposes writing engaging content is storytelling. Make your content interesting before posting them on social media feeds. We are impressed when our emotions are stirred by vivid imaginations and that is what good content does. Thus, storytelling is an art form that a writer can easily achieve. When we see images and graphics we immediately begin to weave a story around. We like solving riddles and finding answers and that challenge comes from images. These riddles serve as a connection between experiences and emotions. And this is engaging. Likewise, videos are also engaging and weave the target audience and imagination together. Videos stir emotions besides being entertaining. They are the most attractive medium for targeting potential clients and customers.


In digital marketing attraction and engagement creates a larger audience base. Continuous content creation and publishing on social media feeds is one of the major parts of content marketing. Content marketing is an important subset of digital marketing.              


When there is a story behind a brand it is  Stories are one of the important parts of life that bring us together in all kinds of situations, attract our attention, and most importantly remind us that we are human by making us experience many different emotions. The importance and influence of storytelling have always taken place in our lives and will continue to do so. It is precisely for this reason that storytelling is treated as an art form and, frankly, not something that anyone can easily achieve. Stories serve as a bridge between the experience of words and feelings, but not everyone can do so.


Engaging Content


Engaging content attracts and brings the target audience and brands together. It is a great way to hook up with the target audience.


Many brands and businesses have launched successful marketing campaigns to date using the storytelling technique, which has an even greater impact than anticipated. It also significantly contributed to the development of a strong relationship between numerous customers and brands. In short, the storytelling strategy is very important in acquiring a loyal customer and user environment.


Thus top-rated marketing agencies use engaging content which has the power to attract. They further their campaigns to achieve the marketing goal. Interesting stories play a major role in our lives as well as in businesses.

Friday, May 12, 2023

Why Choose Shopify for Online Product Marketing

 Why Choose Shopify for Online Product Marketing

With the advent of the Internet online business has become a reality. Many platforms have sprung up that sell products and services online.  Online platforms have been designed and equipped such that shopping has become a piece of cake. Subscribe to the platform visit a shop and buy or make a wishlist. You can make payment then and there or during the delivery.

It is as easy to sell open a shop in Shopify, or Amazon or create one using Magento. Design and develop the shop to attract consumers using SEO or Social Media Marketing and sell. A lot of work has to be done to sell but it is easy to buy online.

Different platforms develop systems to build and develop stores and shops that facilitates the owners and are cost-constrained so that all can have a store online and sell. The cost of online stores is much less than brick-and-mortar shops. Another benefit of these online platforms is that it is easy to sell niche in one marketplace. You do not have to purchase an ancient idol at one place and then drive 10 km to buy another.

Shopify 

Shopify is one such marketplace online that facilitates buy and sell and is affordable for small businesses and  the big ones. This is the magic of information technology prevailing in the era we are living in. At Shopify store hosting and running cost is much less than what you would spend at a brick-and-mortar store.

Shopify Pros

·         Easy to Use Features & Tools

·         Ideally Suitable for Small Businesses

·         Seventy Plus Responsive Themes

·         Multi-Channel Selling on Amazon, FB, eBay, and Instagram

·         Extensive Range of Apps

Though there are many such platforms Magento for example Shopify is meant for all big and small. Even if you are a small trader the eCommerce site Shopify is for you why not give it a try.

Shopify Free Trial  

 

Thursday, May 11, 2023

Modern Marketing in Digital Era

Marketing is a way to promote businesses, brands, products, and services.  In earlier times, marketing was more word of mouth and extremely restricted. It was bound to the nearest towns and local cities due to a lack of communication facilities, and time-consuming and limited transportation. It all began with the barter system, and it was extremely restricted where some edibles or consumer products were exchanged.

As transportation grew to connect more towns and cities, businesses began to expand using the trading mechanism. Eventually full-fledged business grew manifold in the 20th century as technology expanded to facilitate, communication and transportation. Greater expansion in businesses made them growth-oriented and sustainable. With the advent of telephones and vehicles, there was an exponential rise in business possibilities.    The trade and commerce world was fast changing.

Modern Marketing

Modern Marketing is technology oriented. It is subject to fast changes in technology in the larger sphere.  The business paradigms are fast changing due to technological impact.  Businesses are not impacted by only one technology but many. The biggest paradigm change has been brought about by the advent of the Internet in India, and elsewhere. The US was the first to introduce the Internet followed by many other countries. 

The Internet brought about the world wide web, and as the development technology advance more dynamic websites came into the picture. They began to populate the world wide web for information transmission.  These websites and portals could facilitate ecommerce which is raging hot. Advanced web development and technology brought the emergence of social media. Marketing using social profiles and social media feeds gave a Filip to digital marketing.

Now content creators could create engaging content, and publish them on the feed. This attracted the target audience, and the social profiles grew exponentially.  With the growth of social media profiles targeting the audience for promotion became very fruitful, and online marketing now flourishes. The market size stands at 22 billion USD as of 2022. It is growing at the rate of 17.5 % and is projected to reach 81.6 % by the year2030.

This is proving as a boon to the best marketing agencies in the World. In India, the digital marketing size stands at 4.5 billion USD. The Indian growth rate is stupendous 32 % and there is no end to it. This augurs well for companies in the marketing business.    

Monday, April 3, 2023

Tourism at Bandhavgarh National Park in Central India


Bandhavgarh is a National Park and a tiger reserve under the State Government of Madhya Pradesh. It is a tiger conservation unit it protects the ecosystem and other life forms. The park has over 100 tigers and breeding well due to the protection granted.  The park suffered a setback a decade ago when all the bison species got extinct. The bison were recently translocated and the program was a great success.

Bandhavgarh National Park In India

The reserve comprises an area of 1500 sq. km while the core area is 716 sq. km.  The park is also home to historical remains built two thousand years ago. The historical remains comprise an ancient fort that is not in existence anymore. The other wonders are zoomorphic idols, ancient temples, and a reclining Vishnu idol that is twenty feet long.      

 

The park is home to many wild animals besides the tiger. On safari one can see the leopard, sloth bear, wild dog, jackal, axis deer, barking deer, and sambar deer. The small nocturnal animals are porcupines, foxes, and civet cats. The white tiger was discovered near the forest at Sanjay Dubri National Park. Tigers are found easily at Bandhavgarh in all the zones

The park is home to more than 200 birds of which many are winter migrants. Winter is the best time for bird watching. Some of the popular birds are Orange Headed Thrush, Racket Tailed Drongo, Malabar Pied Hornbill, Spangled Drongo, Tickell's Blue Flycatcher, Verditor Flycatcher, Shama, and Black Necked Monarch to name a few.   

Tourism at Bandhavgarh

The park is divided into three zones namely

Tala

Magdhi

Khitauli

Safari is also organized in a buffer zone.

Panpatha

Dhamokar

Johilla

Only twenty percent of the core area is available for safari and that is divided into three zones. For excursions, a safari permit is required. Permits can be booked online and that is the best thing to do. There is a limit to the entry of vehicles for game rides. Booking can also be done at the respective gates provided the option is available. Hence advanced reservations are required.

Bandhavgarh is accessible from Jabalpur Airport and the rail head. It is at a distance of  175 km from Jabalpur. An overnight rail from New Delhi halts at Umaria at a distance of 32 km from Tala Gate of the park.    

Thursday, March 30, 2023

Religious Taboos and Traditional Leanings Play A Role in Digital Marketing

People in India are greatly receptive to messages on special occasions as they are not at work. On most, special occasions, people are off work as the country respects religious feelings and traditions highly and announces the off-work days. On these occasions, the weightage is more likely on sales and purchases and less on professional services. But professionals do get a lot of clientele as these are off-work days.


This is the right time to push forward digital marketing campaigns and promote brands with equal fervor. Remember during special occasions people are intensely active in traditional and religious practices and these should be kept in mind while planning the campaign. Thus brand promotions should exclude alcohol and meat for example. And this will not draw appreciable results and promotion will carry a negative impact.


Hence the marketing strategy for special occasions calls for excluding taboo products. During these periods there is a mad rush at the malls and showcasing some products may not be liked at all. But for Holi and Xmas, this does not stand true. Some form of intoxication is permissible on these occasions.. The best approach is to lean on data and analyze search impact using keyword tools like Senrush, Ahref, or Wordstream. Google Trends is most impactful for sales comparisons, keyword performance, and social media spikes.


Conversions & Competition


The impact of a digital marketing campaign should be greater. Keeping into account the sensitivities of the people benefits greatly. The people are emotionally charged and you can be greatly effective on social occasions with well-planned and suitable content. For example, everything sells during and after harvest time in an agricultural predominant country. But these are times to expect greater competition from rival companies. They are already busy planning impactful strategies and your performance should win the battle.   


Content creation is all about relevant create videos, impactful articles, short posts, and blogs. A right mix of visuals is to be added. The factual stories and traditional beliefs and myths offer a greater result. The content creation should resonate with religious beliefs and traditions to make your campaign more effective. Such messages with the right mix of visuals are more accepted by the target audience the accompanying message makes greater acceptance. Visual creatives with the right message and colorful impressions are the most impactful. 


Professional marketing companies should be most effective with well-planned strategies. Hence keep religious values and traditions in mind.

Wednesday, March 29, 2023

What is Graphic Designing?

Graphic design is a professional  activity mostly comermercial in nature. It is jampacked with visual elements, defines human psycology, visual communication, marketing, online marketing and other connected areas of expertise.  that lies at the crossroads of visual arts, communication, psychology, and other expert areas.  The graphic design comprises different visual elements Graphic designers create visuals that coomunicate visually using  tools and application software, varied  images types and fonts, pictograms. The creators use a wide variety of colors and shades, different shapes and, page layouts the aim is to convey the message as desired.


Is Graphic Design An Art?


A graphic designer  thus makes functional designs that are action oriented.The creators apply their unterstanding of the subjects mmixed with talent and a sense of artistry. The designer apply their talent and understanding of tools and application software to create good graaphic designs graphics transfer the message, so they become functional.  The exercise is a puposeful art and creation of aesthetics and not pure artistry at work.  The purpose of graphic article is goal oriented as mentioned above. Hence most designers do not refer to themselves as artists. The creations are beautiful aesthetic and usually. Though the articles carry a colorful emotional appeal in the business world the desired appeal is mostly commercial.  


The aim of the creator is to create desired impact on the target audience with and effective mix of art and functionality that is sentered around a commercial or purposeful goal. The visual communications are problem solving an not at all as being articles of entertainment.   


Why is Graphic Design So Important? 


In the Internet age this field makes a major impact on human life. All around us we see these message beautifully and aestehically design not only offline but online as well. People appreciate creativity that is why it is used so widely we are much influenced by colors and shapes we also respond to typographics in the messages. People are   All the graphics stir our emotions and feelings and a suitable design is what makes a difference.  


The article is primarily focused on branding. And the best branding exersice is carried out by a graphic design agency that is focused on digital creations.    

Tuesday, March 14, 2023

Information Technology Use of Cartographical Techniques

 In the Internet age, data stealing or hacking has become a major threat to electronic messaging. The cartographical method used to create a digital signature is used to digitally sign the document. The digital signatures are certified by the CA or certification authority and this acts as authentication of the sender who has digitally signed the document. Thus, the certification lays great stress on the authentication done by who is a certified designated authority. The sender ensures that he issues the DSC. This process is being used for many Government processes. 


Thus now businesses and individuals take great care to digitally sign documents wherever its use has become a must. This authenticates the sender as well as prevents manipulation on the way.  Nevertheless, businesses and individuals are possessive about their documents and messages hence they encrypt them so that hackers cannot manipulate them. In the case of highly secure documentation, manipulation is a leak. Although developers in the information technology ecosystem continuously cryptography the process remains secure and manipulation does not take place.  But remember nothing is completely foolproof in the technology world and they have to keep on upgrading to keep ahead of the hackers.


Encryption in a digital signature assures that the document or message certified by the authority has not been changed or tampered with. In this article, we will see how encryption and decryption take place, and how it is checked to ensure no manipulation has taken place.


Cryptographical Key Generation


This type of encryption is used in the case of electronic data signing and messaging is known as cryptography. The technique turns readable data into illegible characters that cannot be read without the use of the public key. The characters form a list of alphanumerical dots and dash to represent what makes it illegible.


In this case, a public key is a must to open the document after the signer has created encryption using the private key. In rare instances, the private is also used to open the document but usually, it is the public key that performs the act as it is sent along with the documents. The private is always kept a secret.


The process is known as symmetric key cartography but when a public key is used for opening cryptic messages, or documents it is called asymmetric cryptography.


This is also known as key pair technology and data encrypted using hash algorithms. While the public key is used to open the document, the data sender keeps privately stored in his computer or other storage devices.


Encryption in a digital signature assures that the document or message certified by the authority has not been changed or tampered with.

List of Hash Algorithms

• MD5

• SHA-1

• SHA-2

• NTLM

• LANMAN

• SHA 256


The hash value generated by these mathematical algorithms is non-reversible and not possible to manipulate on electronic messaging systems. They generate the same value every time for a given document using mathematical algorithms. But in some instances, the process has resulted in two unique data returning the same hash values which is bad for security. Thus SHA 256 is most often used, it was designed by the United States National Security Agency and first published in the year 2001.

Digital Signature Certificate



The certificate is issued by a certifying authority in India authorized by CCA or the Controller of Certifying Authorities. The certification is issued based on IT Pan, Aadhar card, and video verification. The certificate contains:

• User's Name or Organization's Name

• Email Address

• Pin Code

• Issue Date

• Expiry Date

• Public Key


Cryptography in Digital Signature


In this process, the electronic document or messages are first encrypted using a hash algorithm. The hash value or digest results after encryption. The alphanumerical string is fixed as far as the size is concerned irrespective of the size of the document being encrypted. Thus, the object is represented in a cryptic form that cannot be deciphered without the use of a key generated by the sender.


DSC or Digital Certification by Certifying Authority or Partner


The sender or the signer is to send the public key and required documents to the CA for the issuance of the digital certification. The sender then sends the digest and public key along with the digital signature certification issued by CA to the receiver. The DSC issued by the certifying authority thus acts as an authentication for the receiver for the required purpose. You can also forward the application to the subsidiary a partner of the CA to issue DSC. The certifications are priced according to the type and the purpose they solve. You can apply for digital signatures online and send them to the CA for processing.

Tuesday, February 21, 2023

HRM Its Role & Benefits

The importance of HRM in any company is well recognized. The load factor increases as the company size increases. In the case of corporates that employ thousands of people HR management becomes complex and difficult to handle efficiently. Most companies nowadays either outsource HR functions to service providers or use HRMS. Outsourcing helps companies save crucial resources and gain from the service provider's expertise. Using HRMS or Human Resource Management Software helps by automating the process and reducing manpower.    Thus, that HR management is a crucial part of the company management process cannot be denied. Thus HRM is the strong arm of one among many business components.

People Build Businesses

Although not considered a core function little do people realize that it is the workforce that is responsible for business growth? Recognizing efficient management of the workforce tending to their activities and rewarding the best performers leads to better performance due to encouragement and attention. Such efficient management creates a strong and well-developed workforce be they small-timer laborers, factory workers, managers, and the top brass.  Thus strategic management of HR processes boosts the development of people and the enterprise itself.   

It is for the HR managers to see that all company objectives and goals are fulfilled. Sound HRM strategies play a major role in this. Efficiency in HR management ensures that the objectives and goals will be fulfilled by keeping the workforce content and rewarding those who are the best performers. HRM is holistic, and though it centers around employee management, it plays a crucial role in decision-making as any efficiently managed business component does.  HR functions include good communication with the workforce and dispute resolution if any arises. The HRM department assists workers to realize productive working methodology through regular training using expert modules and internal training mechanisms. Thus, HRM is described as managing the people and overseeing their performance and dedication to the job by efficient management.

HRM is Action Oriented

Thus, HRM is just not limited to record-keeping but also involves the HR department of active management and keeping the relationship warm. Those firms incapable of managing HRM  due to resource crunch and incapabilities should outsource HR Management. Another alternative lies in using HRMS Software that helps automate the whole process.