With the rise in the middle income economy lifestyle changes have come into the play. More spendthrift trends descend upon societies that start generating affluence. Though considered as a business necessity stationery ideally is also a personal choice a means of communication preferred by men and women.
Gifts, invites, seasonal greetings and personnel messages are societies means of consumption of paper products. Though Internet has made a substantial leeway the personal touch of written words on printed letterheads, amazing gifts and greetings convey a feeling that cannot be generated online.
Better designs, advanced printing techniques and trendy, vibrant colours have made use of the paper stationery for personal and business communication more attracting. Letterpress printing has come into vogue with full force. Thanks to digital methods the oldest form of printing has arisen from its grave. Variants, advancing technology and expert craftsmanship has made letterheads, wedding invites, greetings more attractive and trendy. Many studios, designer names have emerged that have increased sales and drawn attraction of the buyers - the future looks bright. Shops small and big crank out craftily designed attractive wedding invites, greeting and festive cards,business stationery and what not revitalising an industry.
The rise in consumption of stationery products is just not limited to lifestyle the augmenting economies, increase in literacy on all fronts. Emergence of a large number of schools and colleges in developing countries have led to a revolutionary demand in notebook, pen and pencil not forgetting the associated products. Rising economy means rise in office setups which need tons of stationery. A strong resurgence in consumer passion especially for speciality paper products is auguring a birther future to the industry. Trade show and events are the best means of highlighting future trends and established norms. The written words expressing personal sentiments now rule the roost.