Saturday, September 30, 2017

Crowdfunding What It Is?

As you rightly guessed it is funding from an individual for a cause or for something in return. This method is usually adopted by people seeking funds for a venture or donations for a cause.  The usual method of accessing the target audience is social media marketing. 

The first step to start a fundraiser is to make a page on sites like crowdfunding.org or kitto.org and start promoting it. This method is also adopted by budding artists, small-time filmmakers, designers, and so on. The projects have been used to gather funds for expeditions, medical reliefs, and social benefit projects. The scope of accumulating a large number of funds from the public is vast and many mediums have yet to be explored. The funds accumulated are from a large number of people hence the name.      

The concept can be promoted through fundraiser events and mail-order subscriptions. But this alternative financing activity is purely Internet-based and depends largely on social media for attention in order to achieve high gains. 

There are many types of crowdfunding:

Donation-based funding is basically for charities.

Equity-based funding pertains to allowing equity for unsecured loans so obtain. The investors benefit whence the project is successful and equity values rise. 

Debt-based or P2P (peer-to-peer) funding. In this case investor gain from the interest accrued.  Here borrower application is reviewed by an automated system and the creditworthiness is gauged. The interest rate applicable is also ascertained by the system. 

Several platforms are in the picture now. Some are global while a few are limited niche segments.

To learn in greater detail click on the crowdfunding link.   

Examples

Digital Donations 

Digital Donations Video

The marketing and propaganda are mostly done using email and, SMS marketing and various content and video platforms that social media offers. The target audience should be accurately targeted for success in the campaign.  

Wednesday, September 13, 2017

Technology & Business : Online

No matter which industry it is new technology is creating new openings and opportunities. Internet especially social media has brought about a paradigm change as to how we search for information and hence how we do business.

Those who fail to catch up are sure to fail or will be left far behind with stagnancy in business. Not only communication methodology is changing fast, but image recognition techniques are also making estimates more accurate.  For example, in moving, industry image recognition technology is assist in measuring the items the client needs to move ...and accurately.  Scheduling video surveys can be arranged using the button on the mover's website.   This is followed by sending a quote and the move is finalized. 

Yes, it is that easy whether you use a smartphone laptop, or desktop with broadband Internet. 

Promoting business online is now a necessity the old brick-and-mortar is still there but this addition has become imperative for good. Promoting your business on social media is trending but it is effective as well and aids in cost-cutting.   

Graphics, three dimension options, and text pages that are not verbose are breaking ground for success online. Though your business may be localized you still need online visibility since people prefer searching and evaluating online than wading through a sea of impenetrable traffic.      

Tons of information at your fingertip and loads of comparison opportunities are definitely making business more competitive but then you cannot wish new technology away. Can you?  

Moving Business: Correlations

Industries and businesses depend upon correlated factors. These are closely tied to the economic upheavals and trends that govern our industry these days. It is no more a simple game of supply and demand. Trends can uplift a segment even if the economy is failing.     

For a business analyst, it has become a complex paradigm since so many factors decide the outcome in the contemporary era. For those in a moving industry it could be an increase in population, strong economic revival due to government policies, change in policies of corporate, and a strong upsurge in the construction business. Even reduced cost of fuel could play a part as the cost of transportation decreases. 

New opportunities can also increase relocation apart from the standard policy of transfer employed by the military, corporate, and  Government.  Housing also impacts relocation the upsurge in low-cost housing projects is indicative of a brighter future for the moving industry.  In simple words increase in new homes creates business for those in relocation.   

Rising populations and economic revival invite growth in metropolitan cities hence more housing leads to an increase in the relocation business. In the USA the forecast is bright because these very factors are in a favorable position.      

Industrial developments lead to an increase in population share in that particular location. Hence more people are likely to shift to that region creating business for the movers.   Major migration corridors impacted by local and International populations are hotbeds for this industry and promise a better survival environment. All types of moving be it residential, commercial or warehousing are dependent upon these factors.     

Home loans to make a major difference there is a definite upswing whence the accessibility becomes easier with low rates of interest.  House flipping in the USA is considered a revenue-generating asset in real estate parlance. Purchasing and quickly selling homes generate revenue as pricing increases. 

Technology plays its own part and changes the way we do business. New startups are making transportation cheaper and easier using innovation thus encouraging shifting more and more.