Religious Taboos and Traditional Leanings Play A Role in Digital Marketing

People in India are greatly receptive to messages on special occasions as they are not at work. On most, special occasions, people are off work as the country respects religious feelings and traditions highly and announces the off-work days. On these occasions, the weightage is more likely on sales and purchases and less on professional services. But professionals do get a lot of clientele as these are off-work days.

This is the right time to push forward digital marketing campaigns and promote brands with equal fervor. Remember during special occasions people are intensely active in traditional and religious practices and these should be kept in mind while planning the campaign. Thus brand promotions should exclude alcohol and meat for example. And this will not draw appreciable results and promotion will carry a negative impact.

Hence the marketing strategy for special occasions calls for excluding taboo products. During these periods there is a mad rush at the malls and showcasing some products may not be liked at all. But for Holi and Xmas, this does not stand true. Some form of intoxication is permissible on these occasions.. The best approach is to lean on data and analyze search impact using keyword tools like Senrush, Ahref, or Wordstream. Google Trends is most impactful for sales comparisons, keyword performance, and social media spikes.

Conversions & Competition

The impact of a digital marketing campaign should be greater. Keeping into account the sensitivities of the people benefits greatly. The people are emotionally charged and you can be greatly effective on social occasions with well-planned and suitable content. For example, everything sells during and after harvest time in an agricultural predominant country. But these are times to expect greater competition from rival companies. They are already busy planning impactful strategies and your performance should win the battle.   

Content creation is all about relevant create videos, impactful articles, short posts, and blogs. A right mix of visuals is to be added. The factual stories and traditional beliefs and myths offer a greater result. The content creation should resonate with religious beliefs and traditions to make your campaign more effective. Such messages with the right mix of visuals are more accepted by the target audience the accompanying message makes greater acceptance. Visual creatives with the right message and colorful impressions are the most impactful. 

Professional marketing companies should be most effective with well-planned strategies. Hence keep religious values and traditions in mind.