Chai Tea & India

Chalo Chai Ho Jaye!

Introduced by the British during the Raj to support their beverage industry Chai or Tea has wide-scale popularity all over India. Albeit the plant grew from ages in Assam the beverage was not popular at all and the concoction from leaves was used as digestive medicine perhaps.

The Steaming Cuppa!

The day begins with chai in every household and on the streets and in restaurants. There are specific tea joints in every settlement in the country. A wide variety of this beverage can be availed hot the railway trains. You will find the sellers on the top of their voices announcing the availability of special tea.

"Chai!Chai!"


Travelers use tea bags...ever growing in popularity day by day. These are hygienic, convenient, and pack a punch. They are available in online shops which are now the most popular venues for the sale of the bags.

The effervescent, sensitizing, and alluring odors of this brew is the scent of India. The brewing is like a sacred ritual indulged in passionately by the people. Indians relish flavors, especially in their cuisine and this brew is very much a part of it. The leaves classified as premium are the choice of the elites and the connoisseurs. Those addicted to this tealicious beverage can turn into a teaophile of which there is no dearth.

Shops!

Chai shops manned by chaiwallahs as they are known are just shacks with small sitting and shade and many contain a cart with a kerosene stove to brew. Most of these joints are situated along the roadside while some are tucked away in the corners of busy bazaars.    

The thick sweet reddish brown liquor brewed using the leaves of chamellia sinensis is available everywhere in the country.

Consumption! 

It is consumed during breakfast, in between breaks, and during evenings. The buck does not stop here the hot beverage is consumed during meetings official or friendly. Moreover, as one company Wagh Bakri strongly asserts the beverage is a relationship builder. Be it a meeting of long-lost friends, gathering for engagements, social events, official meets, casual associations, and as we know "chai pe charcha". The brew has managed to transcend all caste, creed, ethnic and social boundaries it is so prominent in India people of all groupings and statuses mingle together to relish this amazing liquor.  

   

No ad hoc or planned gathering takes place without the service of this hot brew. Chai must be one of the most spoken words in this country. The parlors selling a wide variety of this brew are being established in the larger cities and gaining popularity like the coffee shops. 

About

The variety of leaves and the brewing process varies all over based on traditions, personal preference, and popularity. The spice variety of masala chai is immensely popular in contemporary times. The most common method of brewing the masala version is by adding spices of which there is no shortage in the country. Some of the spices have medicinal properties apart from the leaves themselves. Hence consuming the mouth-freshening and energizing brew is part of health care. The addition of milk is almost ubiquitous and black tea is brewed only in places with a scarcity of milk. The affluent in these places may use powdered milk but the flavor is much to be desired.     

The consumption is about 900000 tonnes all over the country hence in spite of large-scale cultivation in the state of Assam, West Bengal, and Kerala the leaves are imported from other producers globally. 

Some of the popular CTC leaves in India are the Assam Black, Darjeeling, and Nilgiri. These are also consumed in broken and dust forms which are significantly less price. 

Hence processing and packaging the leaves is a major industry in India. There are major brands and small players which import or buy leaves from the gardens. The big players usually have their own gardens that cultivate tea leaves in large quantities.

Some of the major brands are:

• TATA
• Brooke Bond
• Wagh Bakri
• Lipton
• Duncans  

Innumerable small players create a mind-boggling competition and conundrum of leaf blends and flavors in the country. The TEA Board of India is the regulatory body based at the hub of trading in Kolkatta.

American Fast Food Phenomenon

Like a tempest, the American fast food industry has made a global strike. Very few of the local industries have been able to weather the storm and have collapsed.

What has brought about this success?

There are many reasons behind this phenomenal success of the American fast-food industry:

• Global Appeal 
• Being Trendy 
• Convenience Concept
• Quality Control 
• Right Pricing
• Hygiene 
• Modern Outlets
• Excellent Supply Chains
• Innovative Practises
• Global Advertisement 
• Sound manufacturing technologies 
• Excellent Delivery Systems
• Widespread Presence through Franchise
• Innumerable Company Outlets 

The American propaganda industry has played an extensive role in the success of the products and concepts along with cohesive factors like the grand success of Hollywood and the TV industry. The success of one industry has reflected upon others making the country an industry leader.

Besides this, fast food chains have been able to mass produce fast food that is appealing globally. The success has majorly come about due to the easy acceptance of the fast food concept. The possibility of getting a quick meal at economical pricing in a modern, hygienic and classy ambiance has found many loyal. 

Adaptability to local cuisines and constant recipe development have been the key factors in global acceptance giving rise to phenomenal popularity. The chains have been highly successful in changing the taste preferences and food habits of populations globally. The show restaurants or joints are exceptionally trendy and have a classy ambiance besides preferred locations.    

The American fast food industry is over $ 600 Billion and growing exponentially. Apart from creating a niche for itself, it has been able to support associated product lines like the sales of beverages and mocktails. Coco-Cola and Pepsi are major beneficiaries.

Some of the leading fast-food chains in the US are:

• McDonald's
• Subway
• KFC
• Domino's
• Pizza Hut
• Wendy's
• Burger King 

These are some of the chains that are globally popular in literally each and every country. There are more successful chains that are popular in America and may go International. 

All About Staffing

Staffing is big business in the USA being a leading economy this does not come as surprise.  It is like job search or recruitment but is more specialized. Major companies seek candidates with diverse qualifications and capabilities and also an ability to gel culturally in their organizations. This workforce solution is provided by staffing agencies with a multifaceted approach using technologies, professional capabilities, and the integration of social media skills. Also, a  detailed understanding of roles and responsibilities is a must for hiring firms in order to partner with major concerns. The right approach and focus on accurate selection criteria accrue from understanding the need of the partner accurately in a cohesive manner.

The capability to carry out a detailed analysis of the candidates is the dominant factor in order to provide the best solution to the partners. Several factors are taken into consideration while evaluating the prospects this would also include past work performance and diversity of the skills attained in the process. The success also depends upon the hold on a particular niche the agency specializes in. In many instances proven experts in that particular field aid in the assessment of the candidate.  

While this could also be called recruitment but staffing differs in the sense that the selection of candidates is based on diverse criteria.  

Professional, qualified, and exceptionally capable employees highly suitable to the organization are much sought after. The search for such candidates is a big industry in the US and subsequently propels the economy through its contribution.  

As per the statistics more than three million employees of staffing companies on temporary and contract basis. More than seventeen million candidates find jobs through these agencies in the US. Albeit not like being a permanent employee the struggle to reach the pinnacle is through temporary job and contract-to-hire basis. Qualified professionals and the workforce have realized that this is a good way to gain experience and develop skills in order to eventually find a permanent placement. 

While permanent employment is the top priority many opt for contract hire or temporary engagement due to flexible scheduling. For many, these opportunities make them more employable and maintain their skill levels intact. 

The staffing industry feeds the workforce in almost all sectors like technical, IT, engineering, administration, scientific research, and health care. Hiring the best talent is a pressing need for businesses since a talented workforce can make a difference between success and failure.

In order to fulfill the need for the workforce there are thousands of staffing agencies in the US spread all over the states. While most of the firms are general recruiters many specialize in a particular sector or niche.