American Fast Food Phenomenon

Like a tempest, the American fast food industry has made a global strike. Very few of the local industries have been able to weather the storm and have collapsed.

What has brought about this success?

There are many reasons behind this phenomenal success of the American fast-food industry:

• Global Appeal 
• Being Trendy 
• Convenience Concept
• Quality Control 
• Right Pricing
• Hygiene 
• Modern Outlets
• Excellent Supply Chains
• Innovative Practises
• Global Advertisement 
• Sound manufacturing technologies 
• Excellent Delivery Systems
• Widespread Presence through Franchise
• Innumerable Company Outlets 

The American propaganda industry has played an extensive role in the success of the products and concepts along with cohesive factors like the grand success of Hollywood and the TV industry. The success of one industry has reflected upon others making the country an industry leader.

Besides this, fast food chains have been able to mass produce fast food that is appealing globally. The success has majorly come about due to the easy acceptance of the fast food concept. The possibility of getting a quick meal at economical pricing in a modern, hygienic and classy ambiance has found many loyal. 

Adaptability to local cuisines and constant recipe development have been the key factors in global acceptance giving rise to phenomenal popularity. The chains have been highly successful in changing the taste preferences and food habits of populations globally. The show restaurants or joints are exceptionally trendy and have a classy ambiance besides preferred locations.    

The American fast food industry is over $ 600 Billion and growing exponentially. Apart from creating a niche for itself, it has been able to support associated product lines like the sales of beverages and mocktails. Coco-Cola and Pepsi are major beneficiaries.

Some of the leading fast-food chains in the US are:

• McDonald's
• Subway
• KFC
• Domino's
• Pizza Hut
• Wendy's
• Burger King 

These are some of the chains that are globally popular in literally each and every country. There are more successful chains that are popular in America and may go International.