Why do Marketers Reach Out to Social Media?

Social Media has become the buzzword ever since FaceBook became popular. Founded by Mark Zuckerberg and his college roommates in the year 2004 the networking site now rules social media. In the last two decades, other networking sites that have made a mark have surfaced while many have succeeded. Those who are ruling globally are:

·         Facebook MAU=2.9 Billion

·         LinkedIn  MAU 250 Million

·         Twitter    MAU 217 Million

·         Pinterest  MAU 444 Million          

·         YouTube (Video) MAU 2.2 Billion

·         Instagram            MAU 2 Billion

·         Whatsapp              MAU 2 Billion         

·         Snap Chat           MAU 538 Million

·         Reddit                     MAU 430 Million

·         TikTok                MAU 539 Million

*MAU = Monthly Active Users

Each platform is on the www with its character and comprises a certain niche. But the common factor among all of them is a huge number of monthly active users. This is the participation of people from all walks of life. Apart from the sites mentioned above blogging platforms, Internet publishing sites, and niche online communities, groups contribute to social media.

With a huge follower base,  these sites attract millions of businesses all over the World. What attracts them is the fantastic number of users that they can pursue as a target audience and promote their brands.  Network marketers have thus become famous among the businesses and professionals who wish to create an online presence and promote. SM can create an amazing brand experience for active users. It is one medium to reach out to the target audience, and engage them for positive action or goal conversion. 

Central to most of these networking sites is the feed that is common while social media sites like Reddit offer niche grouping opportunities. The feed offers an option to promote content in diverse forms chiefly long-form or short-form writeups, videos, graphics, photos, and infographics.

Social media sites usually have a niche audience, hence marketers choose which site to select for digital marketing campaigns. Generally, they use all the sites since they are followed by diverse audiences hence they are chosen for optimum utilization.      

The platforms also provide paid advertisement opportunities along with organic marketing campaigns. They boast of 3 times greater engagement if both mechanisms are employed. The organic campaigns target the feeds and online communities, and the paid ads also appear subtly in the feed. The mechanism of paid advertisement differs vastly from organic campaigns and is generally automated offering various strategies for paid promotion. The most popular strategies are PPC or pay-per-click dominated by Google Ads. Revenue from Google ads accounted for 256.37 billion USD in 2021.

Generally, marketing campaigns are extensive and focus on the sales funnel or a campaign to create brand awareness. Marketers focus on brand awareness, engagement, and goal conversion. A team of content creators, graphic designers, and social media experts work on these promotional projects. These teams are hired by professional marketing agencies with years of experience. Businesses depend upon professional marketing companies for digital marketing campaigns. These companies provide a wide diversity of services under the umbrella of marketing.