Why do Digital Marketing Businesses Struggle to Get Clients?

 After the pandemic, the digital marketing market size in the year 2022 is estimated to be over 450 billion dollars globally.  By the year 2026, it is going cross over 780 billion USD. These are market estimates but they do tell a success story of a new paradigm that has taken wings after the arrival of the Internet. The World Wide Web is flourishing with over 1.9 billion websites and a number of social media sites with a vast active user base and billions of visitor traffic. This has created vast opportunities for those seeking an earning opportunity in the virtual World. 

Understanding Digital Marketing

Also known as online marketing or Internet marketing it is marketing in the virtual media. The field comprises several subsets.

• ·         Content Marketing   
• ·         SEO
• ·         Organic Social Media Marketing
• ·         Paid SMM
• ·         Email Marketing
• ·         Google Ads or PPC
• ·         YouTube Advertisement

Search Engine Optimization or SEO refers to focusing on organic inbound leads. These inbound leads accrue from websites that are well-placed on several relevant keywords. High visibility on the SERPs results in a large number of visitors clicking on the website to arrive and conduct a meaningful action online. Marketers achieve their goals from high traffic, and getting that is the aim of SEO.

Content Marketing is the creation of content and distribution all over varied platforms full of the active target audience. This works best using a marketing funnel that focuses on awareness and engagement than achieving a meaningful action or the final goal.       

Social Media Marketing is an organic campaign that focuses on content distribution on various SMM platforms. It helps tremendously in brand promotion, creating product awareness and sales. Professionals strive to garner a reputation, and thus enhance their client base. Multiple objectives are planned for SMM each with a vision and goal. SMM is also paid advertisement using a specific social media platform.    

Email marketing strives to distribute suitable content and marketing message using electronic messaging systems. This is a type of direct marketing using the email addresses of the target audience.

Google Ads is an online advertisement on SERPs and various other platforms. This is usually charged on a pay-per-click basis hence the name PPC. However, there are several formats available for advertisers with varied cost structures.     Besides other popular social media, YouTube is turning into the second biggest search engine with tremendous potential for organic and paid advertisement.

Clients for Digital Marketing Agencies

Well despite the popularity of the online paradigm, businesses in digital marketing are struggling across the World to get business. This is because it is not easy to get clients from agencies that do have not great success records, employ a poor marketing strategy, and have not built a reputation online.

Become A Client 

Being adept at online marketing does not mean that the customer flow will follow you to your doorstep. It takes time and effort to create an online reputation and deliver. Thus, marketers are struggling hard because of the lack of attributes described above. To get business, they should become clients themselves and promote their services on social media. The businesses already have a process that is working for their client so why it will not work for them?

Utilize Varied Marketing Platforms     

Spread your wings and utilize all platforms to promote your name and the service. This means not letting go of offline platforms including participation in events, conferences, and trade shows. Utilize both the virtual medium and the real World. Local promotion is highly important since that is where most of the business will come from.   

Prioritize Portfolio

Clients always seek to ascertain the performance capability of service providers. Hence you should have built a profile of clients that appreciate your service. Show all the accreditations on your site and during reference and participation in trade shows, events, etc. Keep yourself in good books. 

The potential of this online marketing business is vast and you should strive hard to succeed. Keep to the fundamentals and follow the right marketing strategy success will come knocking at your door.   

More on Types of Digital Signature Certificates

 A digital signature certificate, a recent technological security apparatus makes online transactions and digital messaging safe and secure. It is used to authenticate sender using the electronic messaging systems. In virtual messaging, it is impossible to make out the identity of the sender at the other end of the receiver hence this cryptographical technology authenticates the sender. The system incorporates a pair of keys. The private key is for encryption while another key known as the public key is used to decrypt. This is a foolproof system and is impossible to manipulate on the way by hackers. Any manipulation can be made out by the receiver that the message he has received is not authentic.     

The digital signature certificate or DSC  is issued to an individual or organization by CA  (Certifying Authority). The CAs are authorized to certify digital signatures. At the present juncture, there are many  CAs authorized by CCA or Controller of Certifying Authorities. The CCA has established RCAI or root certifying authority of India under section 18 of the IT Act to authorize the CAs in India. The requirements fulfilled by the RCAI are:

• Digitally sign CA license.

• All public keys of a CA are digitally signed by the CCA.

• Digitally signed public keys can be verified on CCA or CAs Website.

There are many CAs appointed by CCA, and under them, there are authorized partners. Some of the CAs in India are:

• Dsc Bazaar

• IDRBT

• Sify Technologies

• Versys Technologies Pvt Ltd. 

• National Informatics Center

• Tata Consultancy Services

• e-Mudhra, n-Code 

• SAFE SCRYPT

Types of Digital Signature Certificate. 

• Class 2 DSC (Discontinued)

• Class 3  DSC (Individual)

• Class 3 DSC (Combo)

• DSC for DGFT (Director General of Foriegn Trade)(EXIM)

Organizational Document Signer  Certificates (Issued by USB & HSM)

The document signer certificate is DSCs issued to an organization under their legal name. These are also known as special purpose certificates.  These are issued by authorized CAs under the Information Technology Act. Version 3.5 June 2018. The purpose of the document signer certificate is to state the organization's authority while automated signing. The document signer integrates with a software application to enable automated bulk signing to verify information and documents pertaining to an organization.    

• The bulk signing of Invoices and other legal documents, GST, etc. 

• Online electronically digital signing.

• The signing of multiple proposals (Onboarding).

• Automated Signing 

• Online verification of PAN 

While the digital signature certificates are issued through online applications, in some cases the person has to appear personally. He or she has to carry the requisite documents and present them to the CA.   

The demand for digital signature certificates in India is growing as more and more e-transactions are taking place. DSC supports digital governance in the country and is recognized as a non-repudiable legal process. 

Apart from CAs, several partners are appointed who can issue the DSCs. Thus an additional channel for earning is formed by the CA's partner program.   

Cloud Services Anytime Anywhere Services

What is Cloud Hosting or Computing?

Cloud services are simple, They host data in remote servers. These managed services and all the utilities available through regular in-house hosting or from hosting service providers are available. The difference is data and programs are placed in a cloud network of secure but remote servers. A series of hosting servers form an extensive network and host the client's data. The access is provided through an account that is password protected.

The added benefit of this technology is optimum utilization of server space and bandwidth, and reduction establishment since no other services are required. This hosting and computing model is more secure and costs much less, and you can access data from just anywhere, at any time. In this model real-time changes can be easily accommodated to cater to enterprise fluctuating needs. There are no establishment hassles and in-house complex hardware is not required at all.  A major worry of security is eliminated since a complex level of protocols has been developed to secure and personalize the client's user experience.

Types of Cloud Services

• ·         Private Cloud
• ·         Public Cloud
• ·         Hybrid Cloud         

Private cloud space hosts a single business entity, with components stored in-house or in the service provider's data center. Meant for a single enterprise this model offers greater security and control. The businesses often use the service of a third-party cloud vendor to host and maintain servers off-site.

Public cloud service is completely virtualized, comprising shared resources or several tenants and the service is used as needed. In the case of public cloud services resources are available through the web. These services offer robust security measures and the organization's data is inaccessible to other tenants.

A hybrid cloud comprises both private and public cloud services for availing the benefits of shared resources. This system allows companies to keep confidential data in-house in a private cloud. The data is made accessible using the applications running in the public cloud for computation public cloud is used.

The clients can approach more than one cloud service without any hindrance.

Some of the Cloud Computing Examples are?

• ·         Saas
• ·         Iaas
• ·         Paas

In the case of Saas, or software as a service there is no need to install the software on every device, the software hosted in the cloud services can be used by all. In the case of Infrastructure as a service entire data center for computation is shited to the cloud. The organizations have to hire virtual machines or VM, virtual servers, and entire infrastructure as needed. This is a means of eliminating costly infrastructure since the data storage and networking infrastructure is completely provided by Iaas. Many large companies like Oracle, Microsoft Azure, and Amazon Web Services use this model. In the case of Paas, the vendor provides backend services for the development of web applications and apps.    

The distributed cloud market size is 4.4 billion in the year 2022 and is expected to grow by a CAGR of over 20%. In the year 2027, it is expected to grow by over 11 billion USD. After the pandemic virtual services have been on the rise and this augers a great future.

Tally & Cloud Servers

Data of Tally is completely secured on cloud servers. Tally allows you to import data from cloud services to your local disc. You can secure access by personalizing and allowing data to authorized employees only.  Once on the desktop data can be used to print invoices, access ledgers, and other reporting formats with ease. Thus an enterprise should use Tally on Cloud Services to maintain data access and personalization. Tally supports Java, Html, and other protocols with ease. The accounting and enterprise software is perfectly capable of transferring information for cloud services with enhanced security.        

Kerala's Secret Behind Indian Spices or Masala Ruling Indian Markets

 

Indian cuisine is as old as the civilization itself. A civilization that dates back five thousand years or more. It is perhaps the oldest civilization and the landmark is Varanasi which is considered the oldest city in the World.

A country that is rich in vegetation chiefly deserts - hot and cold, tropical forests, swampy grasslands all in plains, mountains, and the newest ranges the Himalayas. The diversity is incredible in all terms. It is an admixture of cultures, religions, and ethnicity besides the floral and fauna diversity.  

Indian Food

Indian food has been spice mixed since the Vedic Era. Well, forget that since the country is allabsorbing and the cuisine has been influenced not only by the prevailing regions but by an external source. For your information, chili and potato were influenced by the Portuguese and tomatoes came from Spain.

Many herbs and spices are of foreign origin but have been absorbed wholly and solely into the recipes. Almost all spices are grown in the country now albeit turmeric and asafoetida are imported from Afghanistan.    

Pepper is the most desired spice in the World that is part of India as well as Western Cuisine grows the best in the Indian State of Kerala. It grows the best in Kochi but many other spices grow in the temperate weather of Kerala.

• ·         Pepper
• ·         Cardamom
• ·         Cinnamon
• ·         Vanilla
• ·         Nutmeg
• ·         Ginger
• ·         Turmeric

The state is the largest producer of spices in the country. It is one destination that brought many overseas traders since ancient times to the state. Portuguese, French, Arabs, Chinese, and many more flocked to the state for trading. The spice route is famous for linking the east and the west. Many traders settled permanently in the state over a period of time. Apart from the exotic culture, they brought Islam and Christianity into the state. This is an example of how pluralism develops and enriches the local cultures. Pedro Alvares Cadro was the first to export spices from Kerala in the year 1501. He was from Portugal.    

Keralite Influence on Indian Food

Indian cuisine though much influenced by local spices is also influenced by spices from Kerala. The ingredients in the recipes are those that are also grown in the Southern State.  Hence in incredible diversity, there is a commonality and that is what Indian culture is all about. Perhaps a visit to New Delhi and Kerala will better explain the country to an overseas visitor. Both are a window to India.

Of late as urbanization creeps in and global influences grow the cooking styles are also changing. The trend of powdered spices fetched from the market is dominating Indian cuisine. But there is a catch nobody knows what is in that powder. As competition grows among the powdered spice manufacturers adulteration may creep in to wage price wars. Hence most chefs and housewives are switching over to the traditional way of using masalas. Buy the original from the market, roast and grind and then add to the recipe. But this is impacted by the time constraint and labor. The procurement from the market and demand for household popular recipes is a major cause of stress among gastronomic experts and housewives. Most use powdered spice to battle the constraints. Enter Premix Wholseome Spices from a trusted source. And the source is Living Beyond Company in Mumbai.    

Indian spice market reached a value size of 72,900 crores in 2021. It is expected to rise to a volume of over 123, 000 by the year 2027 at a CAGR of 9.20%.  

Premix or Fusion Spices

Living Beyond sells wholesome premix spices for specific recipes. Be it meat masala, biryani masala, chole or rajma mix, pav bhaji mix, sambar, or any popular recipe that is pan India favorite is available. All you have to do is roast and grind in a minute, add,  and bingo your recipe is ready to be served. The cooking takes a few minutes and you can impress the guests by serving amazing gastronomic delicacies.

Premix ready-to-grind and mix-in recipes are here to overtake the time-consuming traditional cooking, and yet make traditional food with aplomb.  Premix whole spices are available widely all over the country or you can simply order online.

    

Join a Partner Program of DSC Certified Authority in India

What is Digital Signature (DSC)

It pays to become a licensed partner of a CA of Digital Signature Certifying Authority in India.  But before we proceed we must first understand what is a digital signature.  As technology advances, we are moving away from pen and paper work to authenticate better and be environmentally friendlier.

Unlike handwritten or electronic signatures, digital signatures are created using cryptology technology. The result is an encrypted signature that is in form of a hash. These encrypted signatures are foolproof, and cannot be encrypted without using a public key.

DS is generated using cryptology and in the process, a private key is kept a secret by the creator and is used to encrypt the electronic document or message. Another key is generated by the sender and that is the public key which is used to encrypt the electronic document or message. These are generated as cryptic hash and are undecipherable. This mechanism has been developed a decade back in the USA and has become popular in the use of legal tenders and communications. DS is non-repudiable, and authenticates the sender besides the electronic document of the message is manipulated in a way the receiver will be able to verify the hack and disregard DS. Remember law prohibits the use of DS belonging to others the sender has to use one created by himself or herself or the issuing organization. It is impossible to counterfeit or fake the DS.    

When DS is certified by the certifying authority (CA) and an organization authorized by CCA or controller of certification authority, it is termed a DSC or digital signature certificate. The DSC can also be issued by a partner authorized by a CA.

Usage of DSC in India

DSC is used for the legal purpose in the country under the MCA e-governance program.

Some of the sites where DSC is used are:

• ·         MCA
• ·         Income Tax
• ·         Sales Tax
• ·         West Bengal State Rural Development Agency (WBSRDA)
• ·         BIHAR GOVERNMENT (PMGSY)
• ·         Metal Junctions
• ·         Hindustan Petroleum Corporation Limited (HPCL)
• ·         Indian Oil Corporation Ltd. (IOCL)
• ·         Oil India Limited (OIL)
• ·         Oil & Natural Gas Corporation (ONGC)
• ·         GAIL
• ·         MSTC Limited
• ·         Bharat Petroleum Corporation Limited (BPCL)
• ·         Directorate General of Supplies & Disposals (DGSND)
• ·         Indian Railway Catering and Tourism Corporation Limited (IRCTC)
• ·         Neyveli Lignite Corporation Limited
• ·         Government of Gujarat
• ·         Gujarat Narmada Valley Fertilizers Corporation Ltd. (GNFC Ltd.)
• ·         Government of Orissa (PMGSY)
• ·         Maharashtra Government
• ·         Karnataka Government (PMGSY)
• ·         Tamil Nadu Government (PMGSY)
• ·         Coal India Limited
• ·         Indian Railways (IREPS)
• ·         Water Resources Department
• ·         MP Govt.
• ·         Patent and trademark registration.
• ·         NTPC

DSC is widely used in GST, tax-filing, online registration, e-mail verification, e-bidding, custom-e-filing, e-procurement and e-tendering, and its use is on the rise.

The Benefit of the DSC Partner Program

The use of digital signature certification is increasing in India. Hence in order to widen the net CAs are authorized by CCAs to appoint partners to sell DSCs. These are subject to rules and regulations.  Those appointed as DSC Partners by CAs add to income and services. They get the benefit of affordable rates since there is a charge for procuring these certificates from authorized organizations. The validity period is usually one year and then they have to be renewed. Your company or organization can become a partner in the program and issue licensed DSCs in India.   

Information is the Key to Successful Business Outcomes

Data-Driven enterprises or businesses need an efficient system of information gathering and dissemination. There is a large network of pipelines that direct requisite information and data to authorized persons in an organization. 

The core organ for information gathering and retrieval is MIS, an abbreviation for Management Information System. MIS can be defined in simple terms, but it is a far more complex network than what the definition means. In simple terms, the system comprises hardware, software, application tools, and a networking system that binds all together to form a centralized organ. The system collects and stores information from within an organization pertaining to core functions, and noncore functions. But this is not all that the system does. It collects information from external sources also. The businesses with the best data at hand win over their competitors. MIS is thus an admixture of minds, technology, resources, and tools. 

Sound Decision Making is Key to Right Strategies & Approach  

Management professionals sit at the key juncture of MIS, they are geared to expand, fine-tune and keep the system running. Every employee from the CEO, to the executive and people in the line management, need to be updated information to keep the core functions and sundry task going.  Information retrieval, and data analysis are key to decision-making at every stage of the business process. They help in making core competitive strategies that are supposed to impact the present growth path and play a key role in futuristic plans that fulfil the company's goals and mission.

Thus a vast MIS network within an organization that is responsible for internal data and external information is key to a successful business. Businesses that do not have organizational capabilities rely on MIS consultants to build information systems for them. Some information gathering and data retrieval may be shared with the consultants on hire on an agreed basis. But, generally, the process is limited to sharing and analyzing data internally.

The professionals or MIS Consultants are behind the core competency of a successful organization. They are conduits for information gathering at every stage and from every section of the business. The approach is holistic and comprises data analysis, teamwork, leadership, project management, customer service, and underlying business strategies. They support management with stored and real-time data anytime anywhere by developing systems that enable retrieval down the pipeline to authorized entities within an organization.  This is made possible by the integration of MIS Tools for enterprise accounting, storage, retrieval systems, and delivery mechanism that delivers data on hand in an instant not only through the computerized network but also through remote connections on mobile and laptops. 

 An executive in the field can thus conclude a deal successfully with requisite data that represent facts and figures, past performances, and factors that create a trust or product descriptions or service records. Information systems are thus behind the existential drive for an organization facing cutthroat competition. Thus it has become imperative for a data-driven business to avail customized or sliced-and-diced data on hand, and be aware of the impact of metrics that were behind their competence.       

MIS Application Tools or Software

The complex network of hardware, software, and networks has to be integrated with tools that manage accounting, tax complaints, remote connectivity, flexible remote communications, and data delivery. Thus lot many application tools have to be integrated smoothly within the MIS. While some MIS software may be for information gathering others may help in automating. The traditional manual processes are being switched over by automation. Integration is important with all elements in MIS to form a centralized data delivery system for analysis and decision-making. 

In India, some of the popular application software are;

• Tally Prime - Enterprise Accounting & Management System
• Shine HRMS - Employee & Asset Management 
• Biz Analyst - Tally on Mobile
• Cloud Services 
• Hosting Services
• Security Systems
  
  
  The MIS may differ from one organization to another but its key role remains the same.   

        

BPO or Outsourcing

There is a difference between BPO and Outsourcing, although the line between them is thin, the definition is clear.  BPO stands for business process outsourcing where the core business is outsourced to a business process service provider. In the case of outsourcing as we understand noncore business processes are outsourced. BPO always deals with core functions. Thus in this case the businesses remain involved with the core functions that the BPO is handling. The BPO is always outsourced internationally. 

In the case of outsourcing noncore functions, there is an arrangement with the provider whereby sharing of data, MIS, and communication takes place. Thus the sharing is limited but impactful. In the case of BPO, manufacturing process, equipment and technology may be transferred. There may be regular supervision of services or the quality of finished products. 

Both services have the same purpose. They facilitate companies to delegate processes that may be proving stressful to their limited resources or they can afford to approach a service provider and get the load off for certain gains.  

The main Benefits of these processes are:

• ·         Cost Reduction
• ·         Stress Reduction
• ·         Expertise Gain
• ·         Enhanced Efficiency
• ·         Increased Production
• ·         Seasonal Production Enhancement
• ·         Risk Reduction
• ·         Doing Away with Statutory Compliance

Payroll Management Types

• ·         In House
• ·         CPA Managed
• ·         Bookkeepers Managed
• ·         Agency Managed
• ·         Software Managed

Although the picture appears eternally rosy there are associated risks and failure. Hence company CEOs and managers take cautious steps before finalizing the contract. There is always less chance of risk or failure for those enterprises who have been doing it for years or at least for some time. The reason is trust, acclimatization with the process, and time-tested service.

For new concerns seeking outsourcing of noncore services or BPO, the risk is dependency, loss of control, frequent quality issues, and other hindrances like improper communication and even disputes. The matter can go to court and linger for years. Many functions can be handed over to service providers and payroll or employee management is one of them. 

Outsourcing Payroll Management Service

For most companies, payroll management or employee management is a non-core function. It can prove costly to manage within an organization or take a heavy toll on the staff or stress other resources. While some companies use software applications like Shine HRMS for automation others prefer to hand over the task to service providers.

The future for services in payroll management for companies that outsource is bright. The market size for the year 2021 is 9.9 billion dollars. It is growing at a rate of 7.2% and is expected to reach over 19 billion dollars by the year 2031. The pandemic played a major role in outsourcing payroll management to service providers. This happened with work from home concept due to the need to keep away from the office. The growth in the last five years has been over 15% CAGR in India.        

As the business paradigm experiences a change outsourcing services are becoming common. While a significant number of companies are resorting to managing employees using software like Shine HRMS many approaches the agencies. Agency-managed service providers are quite common in India.   

Outsourcing A Wonder Remedy for Strategic Gains

  Though considered a cost-cutting measure outsourcing has many benefits. Outsourcing not only saves costs but also saves time and crucial resources. It has become a boon for backend service providers the World over.  It becomes beneficial for companies when the core focus does not allow resources for functions that could be easily managed by backend service providers at lesser cost and greater efficiency.

The process leads to a reduction in high-salaried staff, saving on salary, perks, and other financial aspects.  The gains compound when an efficient outsourcing company takes over the task. In simple terms, the process leads to less stress on the management. The additional advantage is the talent utilization of the hired company. The strategy also saves companies from managing the complexities of complicated tax laws, looking after regulatory compliance and rules and regulations.   

Outsourcing is an Agreement    

The process is an agreement between a company and the outsourcing agency. The hiring company shares all the necessary details for the BPO to perform a specific task. A communication network is established between the two and regular transmission of data takes place.

Types of Outsourcing

• Professional outsourcing.
• IT outsourcing.
• Manufacturing outsourcing.
• Project outsourcing.
• Process outsourcing.
• Operational outsourcing.

The business practice may entail full-scale participation by the third-party service provider or a part of the work could be allotted. Hiring a company outside one's domain is not that easy a lot of survey and fact-finding has to be done. Hence the contract takes place in three phases decision-making, transition, and final contract.

There are many risks associated with this business practice like loss of control, unsatisfactory performance, and loss of privacy. The process is not fraught with risk but if the outcome is good the gains are spectacular. This is one-way outdoing competition as a strategic measure. Many large-scale companies are outsourcing business practices for gains and to focus on the core.    

Payroll Outsourcing

While many business processes are outsourced, payroll and employee management services are also handed over to a third party. The payroll market size is valued at 9.9$ billion USD. By the year 2031, it is expected 19.5 billion USD to grow at the rate of CAGR 7.2%.

Automation has taken place through the development of Spine HRMS a software tool in India.  It is one of the best suited for payroll, employee and asset management in the country. Many payroll outsourcing service providers in India use the Spine HRMS tool.  Over 52% of businesses over the World outsource pay and employee management services.  

Online Tutoring an Alternate Option to Learn

It may be more appropriate if we refer to online tutoring as an additional option to learn. But there are many people from all age groups and backgrounds who prefer to use this as an alternative to institutionalized learning. By institutionalized learning here we mean schools, colleges, universities, and reputed coaching classes on land. 

This concept of learning in virtual classrooms came into the picture after the advent of the internet. But the development is recent and has been promoted by web development.  Advancing web development has made many aspects of teaching online a possibility with technologies, VOIP, chat, videos and podcasts to name a few. Many tools enable teaching in a virtual classroom without having to personally visit the students' place.

Another major benefit of this paradigm is the opportunity to contact exceptional tutors from diverse backgrounds without the need to cross National boundaries. One can learn rare or niche subjects or topics that may not be possible in brick and mortar environment within reach. 

How Virtual Classes are Held?  

The virtual classrooms are interactive where the students can question the tutor and receive the answer. A whiteboard is used for illustration like in brick-and-mortar classrooms. Voice Over Internet Protocol make audio conversations possible. Webcam too is used for audio-visual interactive sessions. Support of live audio-visual tools is essential for proper transmission of voice,  recording, and screen visibility.

Resource sharing features all tutors to deliver a lecture and use various formats for imparting education. Some of the common formats are Microsoft Office, PDF, and Flash presentations. Many learning platforms are being developed that are enhancing the capabilities of virtual classrooms.

Like any online activity and interface, IT plays a major role through software, hardware, and networking. Many tools have been developed that facilitate virtual classrooms for a group of students or on one to one basis. This is known as synchronous learning. Most Internet users are familiar with text-based chats, audio conferencing, and sharing one's video through a web camera, screen-in-screen technology, and audio and visual control when the sessions are in place.

Like in a zoom session many options control audio visual, provide chat capabilities, and the ability to maintain privacy as desired. Students can record the sessions or lectures and store them in their hard drives for later use.  

Why Choose Online Tutoring?

The major benefit of this concept of teaching on the Internet is it can be done while pursuing regular courses or attending schools and colleges. Even retired people can join virtual classrooms without any hesitation and learn what they want. There are no barriers of religion, caste, or race one just visits a tutoring site and chooses the tutor. The websites make student-teacher interaction possible otherwise it is very difficult to find the right match. You should contact a reputed agency that has a large database of teachers for you to select. Remember the quality of teachers is what will define the tutoring service provider.

Online Advertising Industry in India

Advertisement Main Stay of Businesses

Without propaganda, no business flourishes the World Over. India a rising economy is as dependent on good advertising as any other country. Fortunately, the country has some of the globally popular media houses and they are doing well. 

Combined online marketing and advertising in India INR 667 billion in the year 2020. The growth rate stands at 17.6% CAGR. By all means, this is an impressive figure. Advertisement campaigns are conducted by small-time advertisement agencies, individuals providing digital market services both paid and organic. 

The major chunk of advertisements is provided by Media Houses that are adept in online propaganda of various types. They differ from houses that organize an offline campaign on TV, radio, and streets. 

Unlike offline advertisements, the online paradigm is much different, although some of the principles are applicable to both types.   

Online Advertisement What it is? 

Let me begin by highlighting the online media channels. 

• Email Marketing 
• SMS Marketing 
• Content Marketing 
• Search Engine Optimization (SEO) 
• Online/Display Advertising 
• Microblogging 
• Blogging 
• Podcasting  
• Social Media Marketing (Organic)
• Online Video Marketing (Paid)
• Google Ads (Paid)
• LinkedIn Ads (Paid)
• Pinterest Ads (Paid)
• Facebook or Meta Ads (Paid)

You can well make out that there are no TV, Radio, or Roadside Banners involved. Online marketing may combine campaigns with offline endeavors as a part of the strategy but usually, both types of campaigns are conducted separately.  Usually, big business houses and corporates combine organic and paid marketing since their financial resources and marketing muscle permit.  

Focus on Brand & Services Promotion.

Online advertisement is focused on brand promotion for big companies and even their product lines. Professional services are offered by large houses of conglomerates to advertise online. Hence marketing potential for the media houses is diverse and potential. 

The online promotional campaigns are extensive in nature and require teamwork executed by talented and experienced professionals. These campaigns are conducted on the channels listed above and are extensive. Central to all campaigns is content creation which could be in form of videos, podcasts, articles, blogs, graphics, and memes. In the final course of action, gated content like performance reports, reviews, and mentions in important magazines and websites, blogs, etc are often used to finally convince the target audience. 

The main course of action follows:

• Awareness & Attraction
• Consideration & Trust
• Goal Conversion or Action

The above steps are the vital pathways, that online campaigns for marketing and advertisement work on. This is the methodology leading media houses use for online advertisements. The fundamentals work for both paid and organic campaigns. 

Understand Online Tutoring Business It Has A Great Future

Online Tutoring The Beginning 

It all started with computers, well, yes and no.  The true form of online tutoring started after the advent of the Internet. There was a simultaneous development taking place two decades back in cyberspace. Web development technology was evolving fast along with networking techniques, but that was not all a phenomenon called the World Wide Web was emerging as a platform for online browsing and interaction with websites and blogs.  

Before all this, face-to-face, teaching had started on computers with the lessons stored on a hard disk. But as mentioned earlier the true face of online teaching began post-2000.  The teaching business on the World Wide Web is expected to grow to 8.17 Billion USD in 2022. Within one year the figure of 6.98 in 2021 crossed over to 8 billion USD. The spectacular growth registered per annum is 16.9% highlighting a promising future for tutors seeking teaching jobs online and for the enthusiastic students shaping their careers. Almost 44% growth will accrue from the APAC region especially India and China with an ever-expanding network of schools and colleges. 

Understanding Online Teaching Business  

Some of the subjects being taught on the Net are:

• • Maths
• Algebra
• Geometry 
• Trigonometry
• 
  
• • Science
• • Computer Hardware & Programming Courses
• Software Development
• Software Programming 
• Web Application Development
• Networking Technologies
• • English
• • Entrance Exams 
• • Competitive Exams 
• • Foreign Languages
• Digital Marketing 
• Search Engine Optimization 
• Content Writing  
• Business Management 

The largest share of this learning or virtual teaching trade is held by STEM which stands for Science, Technology, Engineering & Mathematics.  

I can fill the whole blog entry with all that can be taught on the Net using the website as an interface. Most online teaching websites act as go-betweens facilitating student-teacher meetings on the website. The best aspect of this teaching business on the Internet is the immense reach of the virtual world has no boundaries. The networked environment makes it possible for a teacher to conduct online classes with several students in attendance at the same time. These classes are interactive in nature like those offline. Technology makes it possible to show examples, visuals, and graphs by the master to the learners. 

There are two popular methods of teaching on www. 

• Asynchronous 
• Synchronous 

In the asynchronous form, student-teacher interaction is not spot on. The former leaves a question that is answered by the teacher later on. In the synchronous form, the lectures emulate offline classrooms.  A larger number of software are available to help in the process and technologies like podcasts, VOIP, and Video-based lectures. Live streaming on video and audio has now been enabled by WebRTC Technology.  Even blogs can be part of the teaching process hence there is no limit. But remember the tutorials available on video streaming sites are independent of this process and there is no interaction with the creator at any stage except in the comments. 

There are two popular forms of teaching on the Internet using the www interface. 

• Tactical Online Tutoring 
• Strategic Online Tutoring 
• Private Tutoring 

While the first two relate to group learning with the latter being more planned and focused. The third option of private learning online is usually between one student and a teacher. The private tutoring market size is over 132 billion USD which includes offline student-teacher interaction. But as online activities grow most of the market will move to WWW.  This business has opened immense opportunities for teachers and the job potential is constantly being enhanced. 

Online Learning Portals 

These sites help with many other aspects of tutoring through their portal but the core focus is to facilitate a search for both parties to come across and sign a contract.  These websites charge a fee from both parties to make them members or subscribers, or the revenue model could depend upon Ads or both. 

With a large database of tutors, it is possible for young minds to seek a guide, teacher, or master on the Net. And these online learning portals make it possible. These technology-driven portals are being managed by young entrepreneurs well aligned with the trade and technologies involved. These are the best websites to hire teachers for online learning the World over. India is the greatest beneficiary with a large database of students and teachers alike. The country also benefits from lower fees applicable unlike in the case of tutors from developed countries. The popularity of the English language in India is another dominating factor that kills global competition.  

Signatures in The Digital World

 The History of Signatures

It all must have started with a thumb impression as the World moved towards modernization.  As the writing paper came into the existence and a large number of the populace become literature handwritten signatures came into practice. The signatures became a vital instrument for acceptance, and their impersonation and forced enforcement became a crime. All valid documentation intended for legal purposes and otherwise required the producer to sign using an inked pen.   

The first instance of a pictorial signature is recorded in 3000 BC. A series of pictures and symbols represented a person in those days. In Sumeria in 3100 BC, a scribe named Gar Ama first recorded his signature as a composition of words and pictures on a clay tablet.

Modern Signatures

It was the State of Fraud Act 1677 that truly legalized signatures as we recognize them today. Thus, contracts began to be legalized by parties subject to an agreement, a contract, or any legal tender.  Signatures became mandatory from then onwards.

Signatures in the Electronic Age

With the introduction of the Fax Machine, Computers, and Printers a large amount of communication turned into a digitized print form. The Fax machine became very popular and documents were scanned and sent electronically. This was a great challenge to the fast-developing business world thrust into a changing paradigm as technologies advanced.

The E-Signature Technologies

Bill Clinton in the year 2000 signed the E-Sign Act giving a big boost to electronic signature technologies. Thus data or documents could be sent through electronic medium or faxed by legalizing them with electronic signatures. This was revolutionary and the business world was being transformed by technologies. The fast-advancing computerization, the introduction of the Internet, and the World Wide Web. The introduction of email messaging meant complete trade transactions on the Net.   Electronic payment systems plugged the remaining hole in online business a system where most often the two parties did not meet each other but communicated electronically or on the World Wide Web.

Thus, acceptance of electronic signatures revolutionalized online transactions and complete business modes. But there were flaws, since sending documents or signed documents was fraught with risk.  A more secure method was being developed using cryptographical means. A method that could encrypt documents and prevent manipulation by hackers. This development was advancing fast and the emergence of digital signatures was becoming a possibility from 1988 onwards. 

The Emergence of Digital Signatures & Benefits

In 1988 digital signature scheme was launched. In the time to come, it has become a legal instrument in many countries including India. In the year 2006 digital signatures became legal under the Information Technology Act. DS is widely used in many legal tenders all over the world. They are globally popular and help online businesses and e-tendering grow.

 Why Digital Signature Certifications?

DSC is secure and cannot be manipulated and identify the sender. The certification guarantees it hence the acronym DSC.

The DS short for digital signature is certified CA or certifying authority. CA is an entrusted authority that verifies the owner of the digital signature. In India, the CA is authorized by the CCA or Controller of Certifying Authority under the Ministry of Corporate Affairs or MCA. Businesses can obtain DSC Online from the CA Website. Thus there is no need to be physically present in the CA office. The DSC in India is generally issued in five days and sent by post to the registered address.

 

Amazing Tally Enterprise Accounting Package Development & F1 MIS Tool

 Tally Accounting Package History

A long-felt need for an accounting package was eventually fulfilled in the year 1986. A father and son duo Shyam Sunder Goenka and Bharat Goenka developed accounting software more for their personal need than for commercial purposes. But the future had other plans for eventually the package was going to be a big commercial success, and dominate business management in India.

The architect behind the application software was Bharat Goenka a mathematics graduate. He developed the first Tally version as an MS-DOS Package and from there onwards there was no looking back. The company named Peutronics Electronic has later renamed Tally Solutions in the year 1999.
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The accounting software application was named Peutronics Financial Package. For the father and son duo, the journey into the world of corporates and big business had begun. But the accounting package was so user-friendly and flexible that it became very popular among small businesses and SMEs.

There was no shortage and the application was evolving day by day. This was thanks to the enthusiasm and zeal behind the pioneering efforts to provide India with an enterprise accounting package.

Tally Versions & Emergence of MIS

The journey entered a developmental stage from the year 2006  onwards, and many versions were subsequently launched.  The software application development company was keeping in tandem with the needs and demands of the customers as buyers and subscribers began to grow rapidly.  The latest versions also kept in mind the changing landscape of the economic front in India, and the emerging business paradigm.

There was a need to keep into account the development of advanced computing and networking in India. These were the two fronts that were fast-changing computerized accounting possibilities, and Tally Solutions had to be in tandem. The greatest impact brought in business management was the development of management information systems or MIS.  This development became possible due to advanced computerization. The development in the hardware and software sectors was taking place overnight beside the networking capabilities. These systems had developed capabilities to integrate software tools and associated programs to enhance MIS capabilities. MIS was now a bundle of diverse capabilities for categorized storage and information retrieval. The system was now a unified source of information with immense capability for customized reporting and data accumulation for spot analysis.

Integrated Software Tally & F1 MIS

MIS emerged as a database retrieval source that could help business owners, CEOs, and Executives. With little adaption, they are data-ready and make important on-spot or planned strategic decisions. 

Tally emerged as a key player enacting the role of a computerized accountant, database storage, and retrieval system. Its capabilities to provide customized reports comprising multiple metrics in required dimensions was enhanced by the introduction of F1 MIS by Meta vision Technology based in Mumbai.

With the help of F1 MIS application software, data can be sliced and diced as required. This helps managers to view reports comprising the dimensions needed. Hence the stripped-down versions of Tally were restructured using F1 MIS. It was like an empty apartment being fully furnished and appointed by a specialist interior decorator. F1 MIS core focus is thus explained.        

Futuristic Outlook

Both Tally and F1 MIS are products with a tremendous future behind them. This is due to them keeping in tandem with the economic landscape, ever-changing business paradigms, and complex regulatory compliance. eCommerce and entry of Government into online regulatory compliance, e-tendering, and emerging tax structures like GST for example require constant feature additions to this software.  

|The financial rules and regulations call for major changes in enterprise accounting and management software. Tally Solutions keeps in tandem with times ad  Tally Prime is an example. Along with GST it is compatible with other managing regulatory compliances in electronic formats and producing invoices and desired reports.

As complexities in the economic front increase with globalization solutions like Tally and F1 MIS help simplify day-to-day working and decision-making. Both these packages can be sourced from Metavision Technology based in Mumbai in India.   

Digital Signature Certification Under the Ministry of Corporate Affairs India

 What Are Certified Digital Signatures?

As time and technology, advance businesses experience a paradigm shift, and this applies to legal instruments as well. Digital Signature is one such legal process that validates electronic documents or legal instruments using the cryptographical technique.

 The signing process has come a long way from thumb imprints to signing using the pen to electronic signatures. But what seems to have broken the barrier are the digital signatures that are certified by a licensed authority.  

These certified digital signatures or DSC are used to authenticate the identity of the sender who uses electronic messaging systems. Electronic documents if manipulated in this way can easily be detected. The cryptographical process involved encrypting the document that can only be deciphered by a public key mechanism.

The DSC Process

The sender encrypts the documents before sending them to the receiver to prevent them from being hacked midway. The document is sent along with the certificate and the public key to ensure authenticity. The encryption is carried out using hash algorithms that generate the key pair as well. The private key generated is as the name suggests kept a secret by the sender. The other key known as public as the name suggests is sent to the receiver to facilitate encryption.  

Digital Signature generation is a simple process and is not as cryptic as it seems. The generate as there are many types of algorithms available but SHA 256 is the most used.

Legal Validity

The DSC is issued under the aegis of MCA of the Ministry of Corporate Affairs in India. The scheme is under the purview of the Information Technology Act 2000.  In the case of LLPs or Companies under the MCA21 e-governance Program, all filing being done online have to use digital signatures.

The certificates are used by the certification agencies by CCA or Controller of Certification Agencies. This is valid under the provision of the IT Act 2000. There are a total of 14 Certification Agencies (LA) authorized by the CCA to issue Digital Signature Certificates (DSCs). The details of these Certification Agencies are available on the MCA portal. However to widen the net authorized partners are appointed by the LA who can issue the certificates. These agencies or partners act through the authorized CAs they represent.   

The Certifying License issuers authorized by CCA are:

• NSDL
• NIC
• SafeScrypt    
• Code Solution CA
• E-Mudhra
• CDAC
• IDRBT
• SIGNX CA
• Capricorn
• Pantasign
• Idsign
• Xtra Trust
• Verasys
• ProdigisignCA

These CAs are granted a license to issue DSC under the information technology Act 2000. The section applicable is section 24 under the IT Act. The site: is https://www.mca.gov.in/MinistryV2/certifyingauthorities.html

Class II and III are specified DSC for efilling under MCA21. The class II and class 3 certifications can also work for other related applications and fresh ones are not required. The certifications are issued for a period of one or two years and the cost includes the UBS Token.

One can apply for DSC online or through an agency in Kolkata and Mumbai. The necessary documentation is sent by email and then further verified by a video interview. The DSC certification is received within 5 days at the given address. The use of digital signatures is increasing pan India as more and more communications, e-tendering and online transactions seek authentication of electronic documents.

UI & UX Design What it is?

The world has been taken by storm, and that raging storm is UX Design. Although designing is an age-old concept and art, it is with web development that user-friendly design (UX) came into the picture. With the increasing diversity of browsers, desktop screens, and other handheld devices screen and cross-browser capability became important. All apps and desktop applications have to undergo rigorously 

The UX or user-friendly concepts and techniques flourished with the popularity of mobile phones, and tablets. The user experience too became an imperative for websites and portals, and it was delivered by design that was smooth and did not hinder onscreen actions. 

Enter UI & UX 

UI stands for the user interface, and that in technical terms means the front end of mobiles and desktops. For the amateur, it is the touchscreen performance and aesthetics that matter for handheld devices. For desktop or laptop users the smooth working of the curser, and keyboard matters besides the aesthetics. 

UX is a short form for user experience, hence, it stands for an overall experience not only the visuals, touch screen elements, cursor, and keyboard. Voice support counts for UX as many users seek information using voice support. 

The web core vitals stand true for all devices be they smartphones, tablets, laptops, or desktops. In the world of handheld communication and recreation devices, developments favoring users are taking place rapidly. This is cutthroat competition at work. With a large number of companies entering the handheld device fray and a plethora of apps being developed the diversity is also baffling the buyers and hence the primary yardstick of measures are now UI and UX that include the web core vitals.   

Design Principles a Paradigm Shift 

Thus, there has been a major paradigm shift in designing that was considered an art that carried visual appeal, aesthetics, and attraction. Though these concepts and techniques did apply initially to handheld communication devices and desktops, they do not work now after the UX and UI imperatives.   

The design of front ends has become complex, and specialist UI and UX designers have to be integrated within the development teams. When app development is concerned UI and XU play a major role besides the regular. These specialists are much in demand and are very well paid depending upon the country they belong to.  The backend and frontend development complexities may weigh slightly in favor of the UX designer making his task much more difficult. He or she may get paid more. Nevertheless, most of the designing takes place in the digital format hence coding and programming capabilities are required. Many tools enable custom and native designing easier. But for greater innovative and appealing designs specialization is a must. Designing is a big business with UX design experiencing a major rise. 

UI & UX Design Agencies  

Designing is professional work and requires a team of experts. Hence the service is provided by Design Agencies with a team of UI & UX designers. While many agencies are deep into app development some are focused on designing web pages. Above the Fold Agency in Mumbai, provides service for UX design for web pages and portals for cohesive user experience.