Wednesday, June 15, 2016

Microsoft's LinkedIn Acquisition

Finding going tough in the search market and its products challenged by Google Microsoft is diversifying into being a service provider of shorts. In spite of the expansion of its core businesses quite successfully the growth graph was much to be desired as per the company's liking.    

This has propelled the company into introducing new business models. Greater emphasis is being given to serving business customers hence the acquisition.    

LinkedIn justifies the purchaser's shifting strategy with a large base of corporate professionals and an equally large base of seekers for jobs and contacts. The online service provider has an overlap with Microsoft's customer base making the purchase a sensible act.     

The giant is certain it will integrate with many offerings of LinkedIn and propel the company forward. After Steve Balmer's desperate effort to boost the revenue, Satya  Nadella is seeking new openings.    

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