Throughout the world business success has come to those who started small. This does not mean mega entrants have not succeeded but the risk is very high. A very innovative approach has to be adopted in order to start with a bang. All entrepreneurs dream of overnight success but the smart one must start small.
They know that business growth is evolutionary and required infrastructure for high turnover takes time to be built. Most of the large scale businesses in India or mega corps have reached zenith over the decades. The untiring efforts of the pioneers resulted in creating an empire. But this is not a fixed paradigm especially in the days of professional management services.
Though not overnight the exponential growth that Dhirubhai’s business enterprises underwent is remarkable. This was a one man performance similar to phenomenal rise of Infosys and Bill Gates Microsoft Corporation. But than not everyone is born with the characteristics of Dhirubhai, Narayan Murthy or Bill Gates. These greats have built an empire with limited resources.
For small time starters it is imperative that they take note of their resources. They must work within the limitation heavy institutional borrowing can be a bad strategy. Only whence at a stage growth is assured then one should go for rapid expansion. For many this can be a decade long process. Lot of grit and determination is required along with a clear foresight.
The aim and objectives have to be pursued relentlessly in order to succeed. Hence to avoid ending in a disaster dream big but act wisely one step at a time in measured pace.
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