Religious Taboos and Traditional Leanings Play A Role in Digital Marketing

People in India are greatly receptive to messages on special occasions as they are not at work. On most, special occasions, people are off work as the country respects religious feelings and traditions highly and announces the off-work days. On these occasions, the weightage is more likely on sales and purchases and less on professional services. But professionals do get a lot of clientele as these are off-work days.

This is the right time to push forward digital marketing campaigns and promote brands with equal fervor. Remember during special occasions people are intensely active in traditional and religious practices and these should be kept in mind while planning the campaign. Thus brand promotions should exclude alcohol and meat for example. And this will not draw appreciable results and promotion will carry a negative impact.

Hence the marketing strategy for special occasions calls for excluding taboo products. During these periods there is a mad rush at the malls and showcasing some products may not be liked at all. But for Holi and Xmas, this does not stand true. Some form of intoxication is permissible on these occasions.. The best approach is to lean on data and analyze search impact using keyword tools like Senrush, Ahref, or Wordstream. Google Trends is most impactful for sales comparisons, keyword performance, and social media spikes.

Conversions & Competition

The impact of a digital marketing campaign should be greater. Keeping into account the sensitivities of the people benefits greatly. The people are emotionally charged and you can be greatly effective on social occasions with well-planned and suitable content. For example, everything sells during and after harvest time in an agricultural predominant country. But these are times to expect greater competition from rival companies. They are already busy planning impactful strategies and your performance should win the battle.   

Content creation is all about relevant create videos, impactful articles, short posts, and blogs. A right mix of visuals is to be added. The factual stories and traditional beliefs and myths offer a greater result. The content creation should resonate with religious beliefs and traditions to make your campaign more effective. Such messages with the right mix of visuals are more accepted by the target audience the accompanying message makes greater acceptance. Visual creatives with the right message and colorful impressions are the most impactful. 

Professional marketing companies should be most effective with well-planned strategies. Hence keep religious values and traditions in mind.

What is Graphic Designing?

Graphic design is a professional  activity mostly comermercial in nature. It is jampacked with visual elements, defines human psycology, visual communication, marketing, online marketing and other connected areas of expertise.  that lies at the crossroads of visual arts, communication, psychology, and other expert areas.  The graphic design comprises different visual elements Graphic designers create visuals that coomunicate visually using  tools and application software, varied  images types and fonts, pictograms. The creators use a wide variety of colors and shades, different shapes and, page layouts the aim is to convey the message as desired.

Is Graphic Design An Art?

A graphic designer  thus makes functional designs that are action oriented.The creators apply their unterstanding of the subjects mmixed with talent and a sense of artistry. The designer apply their talent and understanding of tools and application software to create good graaphic designs graphics transfer the message, so they become functional.  The exercise is a puposeful art and creation of aesthetics and not pure artistry at work.  The purpose of graphic article is goal oriented as mentioned above. Hence most designers do not refer to themselves as artists. The creations are beautiful aesthetic and usually. Though the articles carry a colorful emotional appeal in the business world the desired appeal is mostly commercial.  

The aim of the creator is to create desired impact on the target audience with and effective mix of art and functionality that is sentered around a commercial or purposeful goal. The visual communications are problem solving an not at all as being articles of entertainment.   

Why is Graphic Design So Important? 

In the Internet age this field makes a major impact on human life. All around us we see these message beautifully and aestehically design not only offline but online as well. People appreciate creativity that is why it is used so widely we are much influenced by colors and shapes we also respond to typographics in the messages. People are   All the graphics stir our emotions and feelings and a suitable design is what makes a difference.  

The article is primarily focused on branding. And the best branding exersice is carried out by a graphic design agency that is focused on digital creations.    

Information Technology Use of Cartographical Techniques

 In the Internet age, data stealing or hacking has become a major threat to electronic messaging. The cartographical method used to create a digital signature is used to digitally sign the document. The digital signatures are certified by the CA or certification authority and this acts as authentication of the sender who has digitally signed the document. Thus, the certification lays great stress on the authentication done by who is a certified designated authority. The sender ensures that he issues the DSC. This process is being used for many Government processes. 

Thus now businesses and individuals take great care to digitally sign documents wherever its use has become a must. This authenticates the sender as well as prevents manipulation on the way.  Nevertheless, businesses and individuals are possessive about their documents and messages hence they encrypt them so that hackers cannot manipulate them. In the case of highly secure documentation, manipulation is a leak. Although developers in the information technology ecosystem continuously cryptography the process remains secure and manipulation does not take place.  But remember nothing is completely foolproof in the technology world and they have to keep on upgrading to keep ahead of the hackers.

Encryption in a digital signature assures that the document or message certified by the authority has not been changed or tampered with. In this article, we will see how encryption and decryption take place, and how it is checked to ensure no manipulation has taken place.

Cryptographical Key Generation

This type of encryption is used in the case of electronic data signing and messaging is known as cryptography. The technique turns readable data into illegible characters that cannot be read without the use of the public key. The characters form a list of alphanumerical dots and dash to represent what makes it illegible.

In this case, a public key is a must to open the document after the signer has created encryption using the private key. In rare instances, the private is also used to open the document but usually, it is the public key that performs the act as it is sent along with the documents. The private is always kept a secret.

The process is known as symmetric key cartography but when a public key is used for opening cryptic messages, or documents it is called asymmetric cryptography.

This is also known as key pair technology and data encrypted using hash algorithms. While the public key is used to open the document, the data sender keeps privately stored in his computer or other storage devices.

Encryption in a digital signature assures that the document or message certified by the authority has not been changed or tampered with.

List of Hash Algorithms

• MD5

• SHA-1

• SHA-2

• NTLM

• LANMAN

• SHA 256

The hash value generated by these mathematical algorithms is non-reversible and not possible to manipulate on electronic messaging systems. They generate the same value every time for a given document using mathematical algorithms. But in some instances, the process has resulted in two unique data returning the same hash values which is bad for security. Thus SHA 256 is most often used, it was designed by the United States National Security Agency and first published in the year 2001.

Digital Signature Certificate

The certificate is issued by a certifying authority in India authorized by CCA or the Controller of Certifying Authorities. The certification is issued based on IT Pan, Aadhar card, and video verification. The certificate contains:

• User's Name or Organization's Name

• Email Address

• Pin Code

• Issue Date

• Expiry Date

• Public Key

Cryptography in Digital Signature

In this process, the electronic document or messages are first encrypted using a hash algorithm. The hash value or digest results after encryption. The alphanumerical string is fixed as far as the size is concerned irrespective of the size of the document being encrypted. Thus, the object is represented in a cryptic form that cannot be deciphered without the use of a key generated by the sender.

DSC or Digital Certification by Certifying Authority or Partner

The sender or the signer is to send the public key and required documents to the CA for the issuance of the digital certification. The sender then sends the digest and public key along with the digital signature certification issued by CA to the receiver. The DSC issued by the certifying authority thus acts as an authentication for the receiver for the required purpose. You can also forward the application to the subsidiary a partner of the CA to issue DSC. The certifications are priced according to the type and the purpose they solve. You can apply for digital signatures online and send them to the CA for processing.