With the rise in the middle-income economy, lifestyle changes have come into play. More spendthrift trends descend upon societies that start generating affluence. Though considered a business necessity stationery ideally is also a personal choice a means of communication preferred by men and women.
Gifts, invites, seasonal greetings, and personal messages are societies' means of consumption of paper products. Though Internet has made a substantial leeway the personal touch of written words on printed letterheads, amazing gifts and greetings convey a feeling that cannot be generated online.
Better designs, advanced printing techniques, and trendy, vibrant colors have made use of the paper stationery for personal and business communication more attractive. Letterpress printing has come into vogue with full force. Thanks to digital methods the oldest form of printing has arisen from its grave. Variants, advancing technology, and expert craftsmanship has made letterheads, wedding invites, and greetings more attractive and trendy. Many studios and designer names have emerged that have increased sales and drawn attraction of buyers - the future looks bright. Shops small and big crank out craftily designed attractive wedding invites, greeting, festive cards, business stationery, and whatnot revitalizing an industry.
The rise in consumption of stationery products is just not limited to lifestyle the augmenting economies, increase in literacy on all fronts. The emergence of a large number of schools and colleges in developing countries have led to a revolutionary demand for notebook, pen, and pencil not forgetting the associated products. A rising economy means a rise in office setups that need tons of stationery. A strong resurgence in consumer passion especially for specialty paper products is auguring a birther future for the industry. Trade shows and events are the best means of highlighting future trends and established norms. The written words expressing personal sentiments now rule the roost.
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