Saturday, September 26, 2015

Ready Made Garments - A thousand Jeans

Recently I accompanied a garment manufacturer from Ahmedabad in India. He had come to my home town in quest of buyers. Diwali is the peak time whence people buy cloths for tthe whole season. The Hindu festivals of lights is full of religious fervor, fun and gaeity. Garments play a vital role on the occasion especially during the family or social gathering.

Ready made garment manufacturing is a big industry in India worth millions of dollars. The different segments have level of volume as per their share.  The industry is highly dependent upon the purchasing power of the people. India in spite of all technological development, the country is very much dependent upon the monsoon rains. Every thing is related to agricultural output in the country. With a good yield the purchasing power of the public increase according buoyancy to the manufacturing segment.

The most popular garment in the country is Jean especially among the younger crowd. Almost all ready  made garment makers churn out jeans in massive scale. These are than shipped to the wholesalers all over the country. Of course the design is first approved mostly on personal visit.

The variety of fabric used is mind boggling from cotton to denim have various attributes. Stretch denim is most popular among the teens and collegians. Ahmadabad is one of the major center of manufacturing and job work in India. Though the industry is localized but major companies rule the roost.  The major markets are not based on size but on buying power and habits of the people. In some parts of India people buy more garments due personal choice or customs.

The wholesale business is of very large scale investment. Many wholesalers in India invest in millions to keep enough stock ready for small time retailers and distributors. On good sales impressive profitability is assured. The industry is divided into many segments depending upon the type of clothing they manufacture. Most of the manufacturing is done by the job work sector with fabric supplied by the makers. They done conduct the finishing work and brand it before presenting it to the market.  

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