With innovation in how we consume beverages especially tea the consumption patterns have showed remarkable trend upwards. This is quiet evident with the rise of this beverage consumption in USA. With the introduction of iced tea in ready to drink packaging the upward trend has been a recent phenomenon.
Most of the Americans drink black tea albeit green, Oolong and white leaf are also quite popular. Specialty outlets use most of the loose tea along with coffee. Thanks to its health benefit green leaf is growing much faster than black leaf in popularity.
Apart from health benefits, new flavors and styles are the leading factors in the rise of consumption. Specialty tea segment is experiencing an exponential growth in USA. As more and more research is being done day by day the health benefits are becoming quiet evident
Flavored Tea |
Lemin Iced tea |
Iced tea
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and widespread.