Sunday, September 29, 2013

Tea Exports: From bulk to brands

India is established as bulk exporter of tea since a long time. In order to turn over to value added form The Tea Board is encouraging producers to promote brands in foreign markets. The country has failed in creating specific brands abroad with emphasis on fine blending. The constituents of majority of International blends contain leaves from India. Ironically the blends are being sold under foreign brands with no hint of India at all.       

Indian Tea Board plans to encourage tea producers to export premium tea that carry value addition. Premium black teas from Assam and Darjeeling tea from West Bengal have already created a niche in the global markets.  

Already major players like Wagh Bakri are pushing their flagship brands over board. The production capacity and blending expertise that the company has is leading success outside by leaps and bounds. 

The Indian tea Board is a statutory body under the aegis of Central Government Ministry of Commerce. The functions of this board is defined n the website as follows:

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