The Internet has been the biggest technical revolution in this decade. It has succeeded in setting up a new paradigm for business and professionals. The major focus has been conducting business online for smaller players. For mega corps it has been more of showcase or brand building while many utilize it as networking tool with their employees, partners and clients.
Small business try to get the best from their online presence. But the path is riddled with difficulties and it is not easy to succeed. The most important element is the interface website or portal whatever you may call it. teh designing, content and layout is important and so are the factors that create trust.
For conducting business on the web it is imperative that you interface creates trust. This can be one using accreditation which constitute registration proof, license, client testimonials and security tools on the website. The presentation of the company should appear as such and not as one man pot luck show.
The content should spell out fine details of products and services, guarantee or assurances. Secure delivery, goods return and all things related to good business practices.
The website visibility to targeted audience is as important and a good website design should be follow by online marketing including search engine optimization. Active participation in reputable social networking sites is one good means of brand building and creating online reputation. Another means of promoting business online is through the use of Ads from Google (Adwords), Facebook or Linkedin.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment