It is difficult to penetrate into realm of an established competitors especially if they constitute a mega corp. The World is abuzz with mobiles and large mobile companies, the leaders are ruling the roost. Into this impregnable nest has penetrated a small players from India that is threatening to compete if not take over.
Micromax
Established in Year 2008 Micromax company has captured market share from less than1 percent to more than six percent. This achievement is by all means incredible for a small player. Micromax is one of the fastest mobile handset company in India with annual sales of more than two and half million handsets in India.
Believing in strategic growth the company has established a dealership network in many countries. The company proudly calls itself innovative mobile handsets company. Not surprisingly it has in its bags models with latest technology at affordable price. It is adapted fast to local needs in which other companies have failed. The manufacturer sells mobiles using Hindi language the most widespread in India.
Keeping with trends it manufactures both CDMA and GSM moblie phones in India. There are a large number of Micromax mobile models available in the phone market. The company has proven its worth by catering to all segments.
The Marathon 30 day battery back up models are aimed at rural India with faltering electricity supply. This unique and along Dual Sim model makes it the most innovative company. Micromax excels in innovation that aims local hence more user friendly.
The growth rate suggests a bright future. Micromax has to be consistent in quality and offer latest technology. This done the company can reach the second spot in mobile handset sales behind Nokia.
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