Cell Phone Industry

The cell phone industry has grown a thousand times since it all started twenty years back. The mobile phone has become in separable and it is difficult to imagine life without this hand held device. With the emergence of 3 G compatible Android phones the industry has changed rapidly. 

The cell phone has managed to create a need and a necessity in the modern world and to great extent correctly. But to some extent it has caused addiction and habitual usage that at times is not warranted. It is a great device and in emergency very useful.

The face of mobile technology has changed radically from simple mobile phones that were just for simple communication to modern mobile phones with plethora of features of which some are very useful. Hence in modern times the utility of cell phones cannot be challenged. Today these devices have taken shape of personal assistant, music player incorporated and global positioning system. One also has to consider the ability to capture images and short movies with sound recording that many costlier phones incorporate.       

To fight the stiff competition many mobile manufacturers are inducting newer and appealing features day by day. The transformation in these hand held devices has been so extensive and fast that the models have also become life style adaptable so it not the latest features but the type of features as well that count these days.

The technology is state of art be it simple device or a mind boggling expensive gizmo. Buy what you want or buy the latest and the costliest cellular phone if you can afford. The latter approach will save that mind boggling decision making exercise.    

It is better to buy reliable, stable and quality mobile phones although they may cost a bit. Do not buy cheap unreliable phones which may not last long enough and may not function in optimum manner during their usage.

Mobile Phones in India

It was a gradual introduction in India. The early mobile phones where costly and subscription was high as well. But then the technology flourished and the use of cellular devices became widespread. Though still restrict to upper class phone by major brands like Nokia, Samsung, Sony Ericson and LG began to capture the market share.    

As the price range came down there was a quantum jump in mobile phone usage in the country. At the same time many service providers arrived on the scene and the usage price came down due to competition. The changing scenario was grasped quickly by innovative firms like Micromax in India. The company offered low cost substitute for major brands keeping the features as same. As further example of its ingenuity the manufacturer came up with keyboard in local dialect, marathon battery and dual sim models which were and instant hits especially among the rural segment.  

For the young crowd models trendy designs and multimedia capabilities in demand. The phenomenal apps development lead to a revolution in cell phone usage. The professional mobile application developers came up with startling new features. The entertainment capabilities of mobiles increased purchase beyond proportion.   

But with every new feature the cell phone cost also rode up. This meant many people in spite of desire could not purchase it. The affordable option was launched in the market by Micromax. Surprisingly the latest features and sleek design offered everything the major brands could offer. The popularity of Micromax handsets increased dramatically. The company had set in a new paradigm and succeeded.  

There are many players in India making these cellular devices for communication and entertainment. The high cost of top brands attracts user towards the low cost handsets provide the quality remains.

Micromax an emerging Giant

It is difficult to penetrate into realm of an established competitors especially if they constitute a mega corp. The World is abuzz with mobiles and large mobile companies, the leaders are ruling the roost. Into this impregnable nest has penetrated a small players from India that is threatening to compete if not take over.

Micromax

Established in Year 2008 Micromax company has captured market share from less than1 percent to more than six percent. This achievement is by all means incredible for a small player. Micromax is one of the fastest mobile handset company in India with annual sales of more than two and half million handsets in India.

Believing in strategic growth the company has established a dealership network in many countries. The company proudly calls itself innovative mobile handsets company. Not surprisingly it has in its bags models with latest technology at affordable price. It is adapted fast to local needs in which other companies have failed. The manufacturer sells mobiles using Hindi language the most widespread in India.

Keeping with trends it manufactures both CDMA and GSM moblie phones in India. There are a large number of Micromax mobile models available in the phone market. The company has proven its worth by catering to all segments.

The Marathon 30 day battery back up models are aimed at rural India with faltering electricity supply.  This unique and along Dual Sim model makes it the most innovative company. Micromax excels in innovation that aims local hence more user friendly.         

The growth rate suggests a bright future. Micromax has to be consistent in quality and offer latest technology. This done the company can reach the second spot in mobile handset sales behind Nokia.