Scotch Whiskey in India...Hic!

In spite of more and more states joining the dry bandwagon the consumption of liquor in India is on the rise. The rich and no so rich are all game for whisky more often as a social trend rather than a habit. One of the most expensive and desired types of alcohol in India is scotch whisky. Apart from being heavenly smooth, some types contain a smoky flavor thanks to the use of peat mass for firing in the distilleries. 

The malted barley mash is distilled, brewed, and matured using the water and peaty in the peat bogs of Scotland (Islay) this liquor is one of the most pricey in the World.  In India scotch is a prized catch. A status symbol unparalleled. The most popular brands in the country are as follows:

Johnnie Walker Red/Black/Blue Label Scotch - Diageo
Chival Regal - Pernod Ricard
Glenlivet Single Malt
Ballantine 

Many more brands are popular besides those mentioned above. But presumably, the above brands have a higher market consumption than the rest. 

The battle-hardened brands are Diageo and Pernod Ricard and the stiff competition amidst them is the talk of the industry. Though the figures are highly contentious Chival is definitely tightening the noose over its rival the famous Johnnie Walker stuff.    

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